ACQUISITION
The online acquisition of visitors can be achieved through several means: search engines, pay-per-click(PPC), e-mail campaigns and traditional media adverts. But this can be costly and lead to questions ==> “which method to use?”; “what should I pay for?”; “do I need an expert?”.
At Matraxis we remove the guess work out of online marketing by focusing on the measurement of online activity and delivering these in comprehendible and comprehensive reports for managers. This allows managers to make key business decisions and drive action and deliverables.
Key products and services offered:
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CONVERSION
Once acquired, an online visitor must interact with the information you have provided on your web pages i.e. add a product to a shopping basket, register for a newsletter, read key information.
Again Matraxis uses measurement and metrics to help you understand successful and unsuccessful interactions, frequency and web demographics of your visitors.
Key products and services offered:
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RETENTION
You’ve now turned a visitor into an online customer but how do you keep them? Good content and good service are the key - whether that be an extensive product catalogue, a library of information or multiple contact methods.
Matraxis uses analytics to help you understand what content is most popular with your customers and clients and how regular visitors use your site.
But also a continuous process of improvement driven from hard facts. At a glance reports that can combine web data with other business data provide managers with information on which the can make key decisions.
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