WebTrends Marketing Warehouse^TM 2.0

Consumers are spending more and more of their time and money online. Because the online channel gives consumers more options to choose from, organisations face a big challenge: how can they establish relationships with online visitors and build customer loyalty when their customers can visit any site at any time? What will make them loyal?

To survive in this changing landscape, marketers need to gain better insight, both online and offline, to develop relationship marketing programs that are relevant to their visitors’ needs—and keep them coming back.

Build customer loyalty into every program through relationship marketing

WebTrends Marketing Warehouse 2.0 is the only marketing analytics solution that provides real-time visitor lists, and gives you the insight you need to build customer loyalty through:
 

• Targeted and relevant online and offline relationship marketing programs
• On-site behavioural targeting that’s based on the preferences and motivations of your visitors
• Discover how this enterprise-class data warehouse completes the WebTrends Marketing Lab by providing customer targeting that makes the most of your marketing spend.

Relationship marketing moves beyond transactions to develop long-term relationships with customers

WebTrends Marketing Warehouse provides the real-time visitor insight you need to develop targeted programs today. With advanced segmentation and in-depth visitor insight, you can turn every interaction into an opportunity to create relationships.

Get to know the visitors behind your visits. The more you understand and address the preferences of your visitors, the better chance you have of retaining them over time. WebTrends Marketing Warehouse gives you the ability to understand the visitors behind your visits, so you can easily identify and create meaningful segments based on common visitor behaviour,

characteristics or preferences (such as product interest), frequency and recency of visits, offer responses, content interest, demographics and more.

1 In the example shown in figure 1, the marketing team at Azul Travel captures valuable information about their visitors to help tailor their online experience and marketing communications. In this case, a visitor has come to the site to register for the SuperSaver Newsletter and customised the newsletter to display offers specific to their home airport.   WebTrends High Value Events capture visitor activity, enabling the Azul Travel team to gain insight into a visitor’s campaign responses, favourite destinations, loyalty program participation, keyword clickthroughs, partner referrals, newsletter registrations, packages and trips viewed, past purchases, and hotel, airline and car rental preferences.

Get a Cross-Channel View of Your Visitors. Marketing to—and interacting with—your customers across multiple channels creates a fragmented view of your visitors. WebTrends Marketing Warehouse includes Visitor 360 Web Services, allowing you to combine all of your valuable online and offline visitor data, for a 360-degree view of your visitors.
 

2 Recently, Azul Travel sponsored an offline “win a new car” sweepstakes program, offered at major hotel chains. Hotel guests who participated offered information (such as their email and mailing address) and indicated their interests (such as scuba diving and trips to Miami).

Explore visitor behaviour in real time.

Designed by marketers for marketers, WebTrends Marketing Warehouse provides sophisticated business intelligence that’s easy to act on.

• Real-time segmentation ensures you’re always leveraging the most current visitor insight to identify and evaluate valuable segments of your web site visitors. Combine online behaviour—such as frequency, recency, and product interest—with important offline characteristics—such as age or satisfaction rating—to create meaningful segments that allow you to drive more relevant marketing programs.
• WebTrends Explore allows you to easily drill down into visitor data and combine any number of High Value Events and visitor segments to identify common trends and preferences among your visitors.
• Visitor Quick List lets you immediately generate real-time visitor lists based on the complete data set of visitor segments and events you’ve explored.

Generate real-time visitor lists to drive targeted and relevant communications with your customers.

Drive relevant and targeted communications with your customers

Use the wealth of information you already have to build profitable, long-lasting relationships with your visitors based on relevant and meaningful communications. No other solution gives you the actionable insight needed to drive real-time targeted marketing campaigns and enable immediate on-site behavioural targeting.

3 The Azul Travel team can now personalise their online experience for a specific visitor or for visitor segments that share common interests and characteristics. For example, they can personalise the home page and on-site offers based on the activities and travel destinations that are most interesting to their visitors.

4 Azul Travel can send personalised, relevant communications to their visitors through online and offline media. With Visitor Quick List, they can immediately generate a list of similar prospects and send them an email focused on airfare deals to Florida destinations with great scuba diving. Since they can combine this with mailing addresses that are stored in the WebTrends Marketing Warehouse, it’s also easy to launch a direct mail campaign.

Accuracy. Flexibility. Security.

WebTrends Marketing Warehouse 2.0 is built from the ground up to provide sophisticated customer segmentation and adaptable business intelligence.

• Familiar Data Warehouse Environment. Microsoft SQL Server 2005 provides the powerful backbone of WebTrends Marketing Warehouse, so your business intelligence team can count on using a warehouse environment they’re familiar with.
• Choice of solutions. WebTrends Marketing Warehouse is available as an on-demand service or software solution, and provides the unique ability to migrate from one to the other as your business needs change.
• Easy to set up. WebTrends Marketing Warehouse leverages the same best of breed Smart Source data collection and tagging methodology used for WebTrends Analytics 8. This significantly reduces your implementation time and risk of pages being improperly coded.
• Easy to deploy. In addition to the easy setup, WebTrends Marketing Warehouse is easy to deploy, with an administrative interface that’s fully integrated with WebTrends Analytics 8. Set up your reporting, user rights and security permissions once with both WebTrends Analytics 8 and WebTrends Marketing Warehouse.
• The highest degree of accuracy. WebTrends data collection provides the highest degree of accuracy, using industry standard first-party cookie visitor identification to ensure consistent, accurate business results.
• Unparalleled scalability and reliability. The WebTrends Marketing Warehouse is a reliable and robust solution built on a unique distributed architecture for optimised scalability.
• Solid on-demand infrastructure. With redundant data collection, co-location of data centres, and an advanced staging environment for quality control, WebTrends solutions keep your data secure and always available.