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New Code of Practice on privacy notices

September 10th, 2009 by John Wood

I am often asked to recommend a form of words for a website privacy policy.  As I am not a lawyer this is not something I particularly want to do(!), so I usually recommend looking at a number of sites that have similar goals and using those bits which are felt to be appropriate.

However, the Information Commissioner’s Office (ICO) launched a privacy notices code of practice on 12 June 2009 for both websites and other media which has proved very useful.

In brief, it states that businesses must legally process personal information fairly, and a privacy notice should state:

· the identity of the organisation in control of the processing

· the purpose or purposes for which the information will be processed

· any further information necessary in the circumstances to enable the processing in respect of the individual to be fair.

The full document is surprisingly easy to read and I can recommend it – available from the ICO website

TIP 1. How to Create Unlimited Templates

September 10th, 2009 by Mary Hayes
WebTrends Analytics gives you the flexibility to create an unlimited number of dashboards, templates and IP address filters at no extra cost, allowing you to tailor your reports to your business needs, not the other way around.
Follow these simple instructions to create your own templates in WebTrends Analytics:
Step 1: Create the template in the administrative console. Click on the Templates button in the left-hand column of the Marketing Lab 2 administrative console. Choose a name for your new template, and select the template type from the list below. Click here for larger view Create the template in the administrative console
Step 2a: Customise your template. Click on ‘Add Report’ to customise the template. Click here for larger view Customise your template
Step 2b: Select which reports should be added to the template. Use the checkboxes to select the reports you wish to add to your template. Click here for larger view Select which reports should be added to the template
Step 3: Select the style for your template. Once you’ve finished adding reports and chapters to your template, you can choose from different style settings to configure the appearance of graphs and tables for all reports in the template. Click here for larger view Select the style for your template
Step 4: Determine which users can access your template. You can grant access to all or a limited number of WebTrends users to view your template. To set these access rules, select from the list of users as shown in the graphic. Click ‘Save’ to retain your work. You can access your templates in the administrative console under Web Analysis > Report Designer >Templates. Click here for larger view Determine which users can access your template