Making Better Business Decisions Through Business Analytics

Category List


Tag List

Black Friday (1)
PlayThru (1)
Analytics (3)
LinkedIn (1)
Webtrends SharePoint Partners (1)
Administration (1)
Hulu Plus (1)
Competitive Advantage (1)
Marketing (3)
ICO (1)
Pinterest (3)
Digital Marketing (3)
China (1)
Bank Fashion (1)
WWE (1)
YouTube Paid Channels (1)
Post Promotion (1)
Avon (1)
Company Culture (1)
Branding (1)
Foursquare (1)
Hootsuite (2)
Privacy Policy (2)
KitKat (1)
Landing Page (1)
SharePoint Partnership (1)
Digital Spin (1)
Wrestlemania (1)
Old Spice (1)
River Island (1)
Web Design (5)
Standardisation (1)
Web Analytics (12)
Technology (4)
Vine (3)
Social Media Analytics (1)
TNA Wrestling (1)
YouTube (4)
Sharepoint Partners (1)
Google Custom Templates (1)
RSS (1)
Google Web Analytics (1)
Microsoft SharePoint Partners (1)
Social Media (20)
US Elections (1)
Snapchat (1)
Brand Reach (1)
Customer Journey (2)
Google Analytics Premium (2)
Social Media Management (1)
ASOS (1)
Google Analytics Opt Out (1)
Google Share Reports (1)
Type-In (1)
Digital Campaigns (4)
Dashboards (1)
Cookie Law (4)
UX Design (1)
Eu Directive (4)
Filtering (1)
Multi-channel funnels (1)
Webtrends (13)
Redirect (1)
SEO (2)
Instagram (4)
Eu Cookie Law (1)
Personalisation (1)
Early Adopters (1)
Quick-wins (1)
Campaign Measurement (7)
Apps (2)
Webtrends Lifetime Streams (1)
Heatmaps (1)
Android (1)
Ecommerce (1)
Sina Weibo (1)
Site Customisation (1)
Mobile Browsers (1)
Webtrends Explore (1)
Google Analytics (10)
Contextualisation (1)
Short video (1)
Custom Tagging (1)
Urban Outfitters (1)
KSI (1)
Change History (1)
Topshop (1)
Video Analytics (3)
Channel 4 (1)
KPI (3)
Analytics Reporting (9)
Nestle (1)
Majority (1)
4G (1)
Facebook (11)
Website (2)
Videogames (1)
Hashtag (2)
Performance Dashboard (1)
Apple (1)
Innovators (1)
Measurement Strategy (3)
Gangnam Style (1)
Responsive Design (1)
Netflix (1)
Google (2)
Measurement Plan (2)
YouTube Analytics (1)
Gamification (2)
uberVU (1)
minteye (1)
Confident CAPTCHA (1)
CAPTCHA (1)
Tumblr (1)
Engage 2013 (4)
Advertising (1)
Twitter (10)
New Look (1)
Adoption Lifecycle (3)
Mobile Analytics (1)

Tag Cloud

SEOChannel 4Type-InTwitterUS ElectionsLinkedInSocial Media ManagementTNA WrestlingAnalytics ReportingGoogle Custom TemplatesWeb AnalyticsBank FashionAndroidWeb DesignCustom TaggingRedirectUX DesignPinterestSharepoint PartnersAdvertisingUrban OutfittersMicrosoft SharePoint PartnersMarketingChinaFacebookDigital CampaignsKitKatWebtrends ExploreCookie LawStandardisationTopshopFilteringConfident CAPTCHACustomer JourneyPerformance DashboardShort videoEu Cookie LawBrandingRiver IslandSocial Media AnalyticsPost PromotionSina WeiboGoogle Web AnalyticsCompany CultureWebtrendsPrivacy PolicySharePoint PartnershipWebtrends SharePoint PartnersWebsiteVideo AnalyticsRSSSnapchatEngage 2013ASOSBlack FridayWrestlemaniaCampaign Measurement VineMobile BrowsersGoogle Analytics Opt OutGoogleCAPTCHAYouTube Paid ChannelsYouTubeChange HistoryFoursquareHulu PlusMulti-channel funnelsNetflixEarly AdoptersKSIEcommerceDigital SpinMajorityAdoption LifecycleWWEWebtrends Lifetime StreamsYouTube AnalyticsNestleDigital MarketingInstagramGoogle Share ReportsDashboardsAppleAppsMeasurement PlanEu DirectiveICOSocial MediaGoogle Analytics PremiumPersonalisationminteyeCompetitive AdvantageSite CustomisationGangnam StyleLanding PageAvonHeatmapsOld SpiceMeasurement StrategyHootsuiteQuick-winsVideogamesResponsive DesignHashtagGoogle Analytics4GTumblrTechnologyGamificationNew LookContextualisationAdministrationKPIAnalyticsPlayThruMobile AnalyticsBrand ReachInnovatorsuberVU


Archive

2012

2013

2014

2015

2016

2017

Google Analytics limits and (possible) disadvantages

June 12, 2013 at 11:10 AM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Deciding on which web analytics package your company should use can be a difficult task for any digital marketer to mule over. Analytics packages are forever changing with new and improved features, so it is important for any digital marketer to know their organisations analytics requirements, budget and internal expertise.

 

In this blog article I will briefly outline some of the key limitations for the most popular web analytics package on the market: Google Analytics (correct as of June 2013).

 

 google analytics screenshots consultancy

 

 

Google Analytics – Widely used and loved

Being a free analytics product, it is no surprise that Google Analytics is the most widely used package in the digital environment. Last year, Google reported that over 10million websites are now using it.

 

With this comes the need to offer a product that is easy to use and reliable. Because of this, Google have to limit some features to avoid heavy users from abusing the system. Some general features and limitations include:

 

 

General limitations

  • 10 million server hits per month (a single visit can generate multiple server hits)
  • Standard accounts that send more than 200,000 visits per day to Google Analytics will result in the reports being refreshed only once a day
  • Data is owned by Google
  • Historical data is held for 25 months

 

 

Session limitations

  • 5 custom variable limit per request
  • Maximum number of requests per single session visit: 500
  • Maximum requests per 5 seconds: 10

 

 

Reports limitations

  • Data sampling is applied when more than 500,000 sessions are involved or more than 1 million unique dimension combinations
  • Not all currencies available to support global ecommerce reporting
  • Unable to cross-compare profile reports through GA interface
  • Maximum number of advanced segments that can be added to a single report: 4

 

 

Goal limitations

  • Maximum number of goals per profile: 25
  • Maximum number of goal sets per profile: 5
  • Maximum number of goals per goal set: 5
  • Maximum number of goal funnel steps: 20

 

 

API limitations

  • 50,000 requests per project per day
  • 10 queries per second (QPS) per IP
  • No more than 4 requests at the same time. (per IP address)
  • No more than 10 requests for ALL Google API per IP address within a given 1 second period.
  • Core Reporting API Limits
  • 10,000 requests per profile per day
  • 10 concurrent requests per profile

 


Is Google Analytics right for me?

This is difficult question to answer as needs will differ between every organisation. Where one organisation may require a tool to simply measure online campaign performance; another may require advanced statistics on campaign attribution based on specific visitors as opposed to aggregated visits.

 

If you are a small/medium sized organisation, Google Analytics should provide enough information for your needs. With the recent release of Google Premium, large organisations can also use Google Analytics without the limitations I have already listed.

 

 

Google Analytics Consultancy

Whilst it is not uncommon to see organisations use Google Analytics alongside other paid-for analytics tool such as Webtrends Analytics, the services of a Google Analytics Consultant can help to evolve an organisations marketing strategy. A fresh analysis of your website may bring up findings that you would not have thought of in-house. 

 

 

Matraxis is the leading independent expert in web analytics and helping organisations measure and optimise their digital campaigns. If you would like more information about Matraxis services and solutions, get in contact with us!



Tags: Google Analytics Webtrends Google Analytics Premium Web Analytics Campaign Measurement Digital Marketing
Category: Web Analytics

blog comments powered by Disqus