Making Better Business Decisions Through Business Analytics

Category List


Tag List

KPI (3)
New Look (1)
Snapchat (1)
CAPTCHA (1)
Google Analytics (10)
Type-In (1)
PlayThru (1)
Gangnam Style (1)
Standardisation (1)
Digital Spin (1)
ASOS (1)
Old Spice (1)
YouTube Paid Channels (1)
Filtering (1)
Gamification (2)
Majority (1)
Innovators (1)
SEO (2)
Google Analytics Premium (2)
Tumblr (1)
Performance Dashboard (1)
Short video (1)
Ecommerce (1)
Change History (1)
Redirect (1)
Videogames (1)
Avon (1)
uberVU (1)
Custom Tagging (1)
Webtrends Explore (1)
Channel 4 (1)
Marketing (3)
Black Friday (1)
Google (2)
Landing Page (1)
US Elections (1)
Mobile Analytics (1)
Mobile Browsers (1)
Foursquare (1)
Apple (1)
Analytics Reporting (9)
Bank Fashion (1)
Quick-wins (1)
Web Analytics (12)
Urban Outfitters (1)
Google Analytics Opt Out (1)
Technology (4)
TNA Wrestling (1)
Facebook (11)
Social Media (20)
Confident CAPTCHA (1)
Google Share Reports (1)
LinkedIn (1)
Competitive Advantage (1)
Administration (1)
Android (1)
KitKat (1)
China (1)
Cookie Law (4)
Personalisation (1)
Sharepoint Partners (1)
WWE (1)
Wrestlemania (1)
Google Custom Templates (1)
Topshop (1)
Sina Weibo (1)
SharePoint Partnership (1)
Site Customisation (1)
Campaign Measurement (7)
KSI (1)
Microsoft SharePoint Partners (1)
Web Design (5)
RSS (1)
Analytics (3)
UX Design (1)
Measurement Strategy (3)
Website (2)
Netflix (1)
YouTube Analytics (1)
Social Media Management (1)
Advertising (1)
ICO (1)
Digital Marketing (3)
Social Media Analytics (1)
Brand Reach (1)
Webtrends (13)
Hulu Plus (1)
Post Promotion (1)
Contextualisation (1)
Webtrends Lifetime Streams (1)
Google Web Analytics (1)
Video Analytics (3)
Customer Journey (2)
YouTube (4)
River Island (1)
Eu Directive (4)
Nestle (1)
Eu Cookie Law (1)
4G (1)
Webtrends SharePoint Partners (1)
minteye (1)
Pinterest (3)
Privacy Policy (2)
Hashtag (2)
Company Culture (1)
Multi-channel funnels (1)
Apps (2)
Vine (3)
Digital Campaigns (4)
Branding (1)
Heatmaps (1)
Early Adopters (1)
Instagram (4)
Adoption Lifecycle (3)
Twitter (10)
Engage 2013 (4)
Measurement Plan (2)
Dashboards (1)
Hootsuite (2)
Responsive Design (1)

Tag Cloud

Sina WeiboAvonWebtrends ExploreDashboardsDigital CampaignsWebtrends SharePoint PartnersKitKatMobile BrowsersAppsRSSPrivacy PolicyYouTube Paid ChannelsType-InContextualisationLinkedInGamificationuberVURiver IslandGoogleDigital MarketingPinterestKPIFacebookMeasurement StrategyHeatmapsICOSEOAppleCAPTCHAAdvertisingStandardisationPost PromotionChange HistoryEu DirectiveMajorityVideogamesAdministrationWebtrends Lifetime StreamsFoursquareAnalyticsWrestlemaniaWebtrends4GCookie LawGoogle Analytics Opt OutEngage 2013EcommerceHootsuiteSocial Media ManagementHashtagChannel 4UX DesignminteyeTNA WrestlingSite CustomisationYouTubeMobile AnalyticsPlayThruUS ElectionsConfident CAPTCHACustomer JourneyBrand ReachCompany CultureSocial MediaNew LookGoogle Analytics PremiumShort videoNestleChinaQuick-winsDigital SpinTopshopAdoption LifecycleGoogle Share ReportsHulu PlusInstagramWeb AnalyticsGoogle Custom TemplatesBrandingVineInnovatorsMulti-channel funnelsNetflixASOSCompetitive AdvantageMicrosoft SharePoint PartnersWWESharepoint PartnersGoogle Web AnalyticsWeb DesignFilteringLanding PageWebsiteVideo AnalyticsSharePoint PartnershipKSISocial Media AnalyticsUrban OutfittersResponsive DesignGangnam StyleBlack FridayGoogle AnalyticsYouTube AnalyticsMarketingEu Cookie LawTumblrSnapchatCustom TaggingAndroidTwitterOld SpicePerformance DashboardBank FashionTechnologyEarly AdoptersCampaign Measurement RedirectMeasurement PlanPersonalisationAnalytics Reporting


Archive

2012

2013

2014

2015

2016

2017

Impressive social media analytics for Red Bull Stratos mission

October 15, 2012 at 4:06 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

After all the hype and excitement around the stunt, Felix Baumgartner finally got his chance to have his name in the records books by completing the world’s highest freefall jump – from 128, 100 feet.

But did you also know that if you were one of the millions of people watching the event live on YouTube, you played your part in breaking another record – YouTube’s Live view record…although the chances of getting an official certificate for that are slim!

 

 

Social media advertising success

The social media measurement statistics from this event are staggering to say the least:

  • YouTube – 8+ million concurrent live views! (beating the previous record from Presient Obama's inaugural speech)
  • Facebook – official Red Bull posted picture gathered 29,000 shares, 216,000 likes and more than 10,000 comments in less than 40 minutes of being posted!
  • Twitter – millons upon millions of tweets and globaly trending with offers of support and excitement

 

Think of all that marketing exposure for Red Bull! – something different and easily monitored with Social Media Measurement Analytics

 

 

Live streaming analytics in YouTube

The live feed of the mission provided an impressive demonstration in live analytics. Viewers were able to see real-time analytics outlining interesting statistics such as the ‘capsule temperature’ and ‘current position’ of the capsule as it ascended.

red bull stratos live youtube feed analytics

View the interactive mission timeline 

 

Live video statistics and user interaction

This certainly won’t be the last time YouTube will hold a large global live stream broadcast. There appears to be a big shift in delivering interesting content over the internet; as has been done with live music concert broadcasts. With this comes the possibility to gather valuable audience data at a cheaper cost than traditional methods.

 

More organisations are delivering online video content, but do they know how many people are watching it? And most importantly, how they are engaging with it?

 

Talk to us today about Matraxis Video Analytics and we can discuss the best options for you to exploit online video statistics and social media engagement.



Tags: Social Media YouTube Video Analytics
Category: Social Media News

blog comments powered by Disqus