Making Better Business Decisions Through Business Analytics

Category List


Tag List

Wrestlemania (1)
Vine (3)
Innovators (1)
Webtrends Lifetime Streams (1)
Eu Cookie Law (1)
Marketing (3)
Instagram (4)
Privacy Policy (2)
Ecommerce (1)
Custom Tagging (1)
Website (2)
Landing Page (1)
Type-In (1)
Brand Reach (1)
SharePoint Partnership (1)
Android (1)
Adoption Lifecycle (3)
Nestle (1)
Competitive Advantage (1)
Redirect (1)
Sharepoint Partners (1)
Pinterest (3)
Measurement Plan (2)
Short video (1)
Post Promotion (1)
Mobile Analytics (1)
Confident CAPTCHA (1)
Microsoft SharePoint Partners (1)
Branding (1)
Dashboards (1)
Webtrends Explore (1)
PlayThru (1)
Google Analytics Premium (2)
YouTube Paid Channels (1)
Campaign Measurement (7)
ASOS (1)
Technology (4)
TNA Wrestling (1)
Majority (1)
Videogames (1)
Avon (1)
Old Spice (1)
Topshop (1)
LinkedIn (1)
Early Adopters (1)
Facebook (11)
Site Customisation (1)
KPI (3)
Digital Spin (1)
Hootsuite (2)
Bank Fashion (1)
Apps (2)
Gamification (2)
China (1)
uberVU (1)
Standardisation (1)
Digital Campaigns (4)
Web Design (5)
Social Media (20)
Heatmaps (1)
Filtering (1)
Google Custom Templates (1)
Google Analytics Opt Out (1)
Sina Weibo (1)
Change History (1)
Black Friday (1)
River Island (1)
Personalisation (1)
Google Share Reports (1)
Engage 2013 (4)
KSI (1)
Customer Journey (2)
New Look (1)
Google Web Analytics (1)
Quick-wins (1)
RSS (1)
Video Analytics (3)
Hashtag (2)
CAPTCHA (1)
Digital Marketing (3)
Webtrends (13)
Responsive Design (1)
Contextualisation (1)
YouTube (4)
ICO (1)
Gangnam Style (1)
US Elections (1)
Advertising (1)
Social Media Analytics (1)
YouTube Analytics (1)
Mobile Browsers (1)
Cookie Law (4)
Analytics (3)
Google (2)
Google Analytics (10)
WWE (1)
Snapchat (1)
4G (1)
Foursquare (1)
minteye (1)
Web Analytics (12)
Multi-channel funnels (1)
Hulu Plus (1)
Company Culture (1)
Tumblr (1)
Eu Directive (4)
Apple (1)
Netflix (1)
Performance Dashboard (1)
UX Design (1)
Measurement Strategy (3)
KitKat (1)
Administration (1)
Social Media Management (1)
Urban Outfitters (1)
SEO (2)
Twitter (10)
Channel 4 (1)
Webtrends SharePoint Partners (1)
Analytics Reporting (9)

Tag Cloud

PinterestOld SpiceSharePoint PartnershipTumblrChannel 4TechnologySocial MediaNestleFacebookRiver IslandPost PromotionSite CustomisationICOAppleYouTube Paid ChannelsGangnam StylePrivacy PolicyBrand ReachTNA WrestlingMarketingUX DesignGoogle Web AnalyticsWWEKitKatDashboardsWebtrends ExploreInnovatorsCustomer JourneyChange HistorySnapchatUS ElectionsHootsuiteminteyeEngage 2013HeatmapsMulti-channel funnelsAdvertisingAnalyticsAdoption LifecycleWebsiteASOSTopshopCustom TaggingStandardisationBlack FridayEu Cookie LawSharepoint PartnersYouTubeWebtrends Lifetime StreamsResponsive DesignFilteringWeb AnalyticsCompetitive AdvantagePersonalisationSina WeiboGoogle Analytics Opt OutGamificationMobile AnalyticsShort videoConfident CAPTCHAHulu PlusVideo AnalyticsAvonAdministrationKSIRedirectYouTube AnalyticsFoursquareWebtrends SharePoint PartnersDigital SpinLinkedInChinaNew LookTwitterNetflix4GDigital CampaignsAndroidCompany CultureDigital MarketingLanding PageEu DirectiveAnalytics ReportingEcommerceSocial Media ManagementContextualisationHashtagMajorityEarly AdoptersGoogle Analytics PremiumWeb DesignKPIMobile BrowsersRSSCookie LawBank FashionPerformance DashboardSocial Media AnalyticsGoogle Share ReportsType-InVideogamesInstagramBrandingMeasurement StrategyPlayThruMeasurement PlanGoogleUrban OutfittersSEOMicrosoft SharePoint PartnersVineCampaign Measurement WebtrendsCAPTCHAQuick-winsAppsGoogle Custom TemplatesGoogle AnalyticsuberVUWrestlemania


Archive

2012

2013

2014

2015

2016

2017

Instagram aims to 'cut down' Twitter's Vine - Impact for marketers

July 04, 2013 at 12:30 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

In a move to challenge Twitter's Vine application, released earlier this year, Facebook-owned Instagram have added the ability for users to create short 15-second clips...so instead of sharing a sepia-filtered image of your pet, you can now show off a clip of your pet doing cute things whilst still keeping that filtered look!

 

Whilst on the surface all seems similar, in this article I will look at some of the subtle differences and how marketers can benefit from short video clip sharing as part of their social media strategy.

 

instagram video vs vine

 

 

Differences between Vine and Instagram video

 

Video length

Filters

Delete last clip

Import videos

Image stabilisation

Front-facing camera

 

Autoplay

Share to

 

Looping

Embeddable

Geotagging

Photo map

Instagram

15 seconds

Yes

Yes

No

Yes

Yes

 

Yes

Facebook, Twitter, Tumblr,

Flickr, Email, foursquare

No

No

Yes

Yes
 

 

 

How Vine has grown (and declined?) this year

Whilst Vine is not the world's first short clip maker, it has become popular due to its simple interface and limits to challenge users. Research by video technology company Unruly, found on average "5 tweets per second contained a Vine link" and "branded vines are four times more likely to shared than branded online videos"

 

But since the introduction of Instagram video, some may argue that Vine has taken a hit with a sharp drop in usage as users possibly switchover. Research by Marketing Land found Vine had a 40 percent usage drop in one day after Instagram's video announcement on 20th June...a sharp drop!

 

UPDATE 4th JULY: Just this week, Vine released a new update including redesigned camera, categorised genres and an option to revine people's existing Vines (similar to retweeting?).

 

 

How marketers can use short video clips services

Whilst it may seem that short video clips don't allow marketers much time to convey a message, services like Vine or Instagram video can serve as a great starting point for an advertising journey. Econsultancy.com recently published an article on five great vs. five bad examples of Vine and concluded the need to be creative and grab a consumers' attention.

 

My favourite is Bacardi's "This is how we roll" Vine below:

Bacardi Vine .gif

 

Other considerations for creating engaging short clip content:
 

  • Does it relate to an existing campaign and are you tracking conversions using analytics?
  • Adding sounds can enhance a clip but make sure your clip also makes sense without sound
  • Using stop motion filming can help save you valuable time but remember to keep your camera still!
  • Dont confuse the viewer with multiple scene clips or you will give them a headache!

 

 

If you are interesting in learning more about social media marketing and monitoring and how to use services such as Vine or Instagram in addition to Facebook and Twitter, get in contact with Matraxis and we can discuss the best options to help get you sharing great content!



Tags: Social Media Facebook Instagram Vine Short video Analytics
Category: Social Media News

blog comments powered by Disqus