Making Better Business Decisions Through Business Analytics

Category List

Tag List

Foursquare (1)
Innovators (1)
SEO (2)
Analytics (3)
Type-In (1)
Google Custom Templates (1)
Gamification (2)
Google Web Analytics (1)
Hulu Plus (1)
Multi-channel funnels (1)
Filtering (1)
Webtrends Explore (1)
Old Spice (1)
Tumblr (1)
Vine (3)
Google Analytics (10)
Hootsuite (2)
Brand Reach (1)
Customer Journey (2)
Webtrends Lifetime Streams (1)
Apps (2)
PlayThru (1)
TNA Wrestling (1)
Confident CAPTCHA (1)
uberVU (1)
Instagram (4)
Google Analytics Premium (2)
Measurement Strategy (3)
Android (1)
Performance Dashboard (1)
Webtrends SharePoint Partners (1)
Apple (1)
Personalisation (1)
Technology (4)
Channel 4 (1)
YouTube Analytics (1)
Eu Directive (4)
KPI (3)
Early Adopters (1)
Majority (1)
Social Media (20)
River Island (1)
Sharepoint Partners (1)
Google Share Reports (1)
RSS (1)
Ecommerce (1)
Social Media Analytics (1)
Heatmaps (1)
Digital Marketing (3)
ICO (1)
Bank Fashion (1)
Quick-wins (1)
Website (2)
LinkedIn (1)
KitKat (1)
Digital Spin (1)
Urban Outfitters (1)
New Look (1)
Landing Page (1)
UX Design (1)
Topshop (1)
Privacy Policy (2)
Post Promotion (1)
Avon (1)
KSI (1)
Branding (1)
Redirect (1)
Eu Cookie Law (1)
Administration (1)
Advertising (1)
Nestle (1)
Webtrends (13)
Responsive Design (1)
Wrestlemania (1)
YouTube Paid Channels (1)
minteye (1)
Snapchat (1)
Contextualisation (1)
Microsoft SharePoint Partners (1)
Marketing (3)
Google (2)
Digital Campaigns (4)
Analytics Reporting (9)
Company Culture (1)
Custom Tagging (1)
US Elections (1)
China (1)
Video Analytics (3)
Campaign Measurement (7)
Short video (1)
Web Design (5)
Social Media Management (1)
Site Customisation (1)
Facebook (11)
Dashboards (1)
4G (1)
Measurement Plan (2)
Videogames (1)
Google Analytics Opt Out (1)
Mobile Browsers (1)
YouTube (4)
Pinterest (3)
SharePoint Partnership (1)
Black Friday (1)
Standardisation (1)
Competitive Advantage (1)
Mobile Analytics (1)
Change History (1)
ASOS (1)
Web Analytics (12)
Cookie Law (4)
Sina Weibo (1)
Gangnam Style (1)
Twitter (10)
Netflix (1)
Hashtag (2)
WWE (1)
Adoption Lifecycle (3)
Engage 2013 (4)

Tag Cloud

Google AnalyticsWebtrends Lifetime StreamsAnalytics ReportingBlack FridayRedirectMeasurement StrategyLanding PageNetflixBrandingEngage 20134GInnovatorsWrestlemaniaChinaConfident CAPTCHAAdvertisingASOSRSSYouTube AnalyticsUS ElectionsWWEMarketingDigital CampaignsNestleGoogleGoogle Custom TemplatesWebsiteChange HistorySharePoint PartnershipDigital SpinChannel 4KSIPlayThruHashtagWebtrends SharePoint PartnersHulu PlusGoogle Share ReportsGoogle Analytics Opt OutLinkedInSharepoint PartnersMobile AnalyticsType-InCampaign Measurement Performance DashboardVineInstagramYouTube Paid ChannelsAdoption LifecycleTwitterICOQuick-winsTechnologySnapchatEcommerceSina WeiboWebtrendsPost PromotionCompetitive AdvantageOld SpiceUX DesignMulti-channel funnelsCAPTCHAKitKatGoogle Web AnalyticsFilteringFacebookWebtrends ExploreDigital MarketingStandardisationTopshopuberVUCookie LawPinterestSocial Media ManagementVideo AnalyticsContextualisationShort videoUrban OutfittersNew LookBank FashionAdministrationPersonalisationCompany CultureGangnam StyleRiver IslandAppleminteyeCustom TaggingVideogamesAppsAndroidWeb DesignTNA WrestlingSEOHeatmapsMeasurement PlanKPIDashboardsEarly AdoptersEu Cookie LawMajorityWeb AnalyticsMicrosoft SharePoint PartnersCustomer JourneyBrand ReachHootsuiteEu DirectivePrivacy PolicyFoursquareMobile BrowsersSocial Media AnalyticsResponsive DesignAnalyticsGoogle Analytics PremiumSite CustomisationAvonGamificationSocial MediaYouTubeTumblr








YouTube's most viewed video but what other video analytics are available?

November 27, 2012 at 3:05 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

It's the video phenomenon that has swept across the globe in a matter of months, and after weeks of counting down, Psy's 'Gangnam Style' is now officially YouTube's most viewed video with over 830 million views. A classic example of internet viral marketing at its simplest, there is more that can be learnt from the success of this video - apart from learning how to dance like a horse!



The video analytics behind Gangnam Style

Only published on 15th July 2012, the number video views is still growing by the day; it is only a matter of time before it becomes the first single video to achieve 1 billion views! Another achievement for the video is the 5 million 'likes' gained. Just underneath the video itself, YouTube provide us with nice graphical representation of how many videos views a certain video has achieved.


Note the annotated markers. These can act as a valuable indicator of which sources are influential to the viral success of a video - something that online marketers and video creators should be watching like a hawk!


gangnam style video statistics


Now you might be thinking, that's great and all, but how do I view more statistics on video performance? Luckily for you, Google/YouTube have been putting a lot of effort recently into giving content creators the type of statistics that they require. Previously called YouTube Insights, YouTube Analytics is where you can get video statistics including: 

  • Demographics
  • Playback sources
  • Subscribers
  • Estimated earnings
  • Watch time report
  • Call to action



Further advanced video statistics

Going beyond the statistics given by YouTube Analytics, you can get really clever by exporting the data or using the YouTube API to dynamically pull data into your own preferred application such as Excel. From there you have the ability to pull data into PivotTable's and creating your own graphs. If you have a lot of YouTube videos, why not have a custom Excel dashboard that you can use to monitor all your content in one glance?



What about videos not hosted on YouTube?

Not forgetting about those people who aren't using YouTube to host their content, it is still possible to gather video analytics to help understand video engagement. Matraxis Video Analytics is a solution developed to make reporting easy for your own hosted content…see time-driven and user interaction statistics for specific/groups of videos.


Get in contact with Matraxis today to discuss more about video analytics how to achieve this through social media monitoring or dashboards!

Tags: Social Media Video Analytics Web Analytics Gangnam Style YouTube Analytics
Category: Social Media News

blog comments powered by Disqus