Making Better Business Decisions Through Business Analytics

Category List

Tag List

Old Spice (1)
Landing Page (1)
Snapchat (1)
Responsive Design (1)
Digital Spin (1)
Dashboards (1)
Adoption Lifecycle (3)
Facebook (11)
Twitter (10)
YouTube (4)
PlayThru (1)
Webtrends Lifetime Streams (1)
Gamification (2)
Webtrends (13)
Digital Marketing (3)
Technology (4)
4G (1)
Apple (1)
Google Web Analytics (1)
Digital Campaigns (4)
Google Analytics (10)
Tumblr (1)
Mobile Browsers (1)
Brand Reach (1)
ASOS (1)
Performance Dashboard (1)
Nestle (1)
Redirect (1)
Microsoft SharePoint Partners (1)
Webtrends Explore (1)
Instagram (4)
KPI (3)
Channel 4 (1)
Personalisation (1)
Google Analytics Premium (2)
Hootsuite (2)
River Island (1)
Videogames (1)
Branding (1)
Quick-wins (1)
LinkedIn (1)
RSS (1)
Topshop (1)
Sharepoint Partners (1)
ICO (1)
Analytics Reporting (9)
Wrestlemania (1)
Gangnam Style (1)
Engage 2013 (4)
Competitive Advantage (1)
US Elections (1)
Hashtag (2)
Black Friday (1)
Administration (1)
KSI (1)
Type-In (1)
China (1)
Analytics (3)
Web Design (5)
Social Media Analytics (1)
Eu Cookie Law (1)
Cookie Law (4)
Webtrends SharePoint Partners (1)
New Look (1)
YouTube Paid Channels (1)
Social Media (20)
Innovators (1)
Contextualisation (1)
Eu Directive (4)
Confident CAPTCHA (1)
Post Promotion (1)
Bank Fashion (1)
Website (2)
SEO (2)
Video Analytics (3)
Company Culture (1)
YouTube Analytics (1)
Urban Outfitters (1)
Filtering (1)
Short video (1)
Google (2)
Avon (1)
Marketing (3)
Campaign Measurement (7)
Google Analytics Opt Out (1)
Social Media Management (1)
Android (1)
Heatmaps (1)
Ecommerce (1)
Netflix (1)
KitKat (1)
Web Analytics (12)
WWE (1)
minteye (1)
Google Share Reports (1)
Change History (1)
Custom Tagging (1)
TNA Wrestling (1)
Google Custom Templates (1)
Advertising (1)
Pinterest (3)
Site Customisation (1)
SharePoint Partnership (1)
Foursquare (1)
Apps (2)
Hulu Plus (1)
Measurement Plan (2)
UX Design (1)
Mobile Analytics (1)
Multi-channel funnels (1)
Privacy Policy (2)
Vine (3)
Customer Journey (2)
Measurement Strategy (3)
uberVU (1)
Majority (1)
Early Adopters (1)
Sina Weibo (1)
Standardisation (1)

Tag Cloud

YouTube AnalyticsMarketingWebtrends ExploreNew LookVideo AnalyticsKSIInstagramBlack FridayKitKatMulti-channel funnelsGangnam StyleResponsive DesignRiver IslandWebtrends Lifetime StreamsEu DirectiveHootsuiteVineContextualisationEngage 2013Google Analytics PremiumLinkedInSocial Media AnalyticsDashboardsPlayThruAppleWWEEarly AdoptersBrandingGoogle Custom TemplatesLanding Page4GGoogle Share ReportsWrestlemaniaFoursquareQuick-winsUX DesignVideogamesFacebookTNA WrestlingCompetitive AdvantageAdministrationBank FashionTwitterStandardisationHashtagInnovatorsWebtrendsRedirectGoogle Analytics Opt OutAnalyticsChannel 4Webtrends SharePoint PartnersMeasurement StrategyminteyeNestleSharePoint PartnershipEu Cookie LawCookie LawYouTubeBrand ReachSite CustomisationNetflixTumblrMajorityConfident CAPTCHAShort videoCompany CultureUS ElectionsSnapchatTechnologyWebsiteUrban OutfittersOld SpiceGoogle Web AnalyticsHeatmapsSocial MediaICOEcommerceYouTube Paid ChannelsDigital SpinMicrosoft SharePoint PartnersDigital MarketingPerformance DashboardAdvertisingSEOChange HistoryFilteringWeb AnalyticsGamificationWeb DesignAppsType-InAvonDigital CampaignsMeasurement PlanAdoption LifecycleCampaign Measurement RSSuberVUPersonalisationPrivacy PolicyCustom TaggingTopshopHulu PlusSina WeiboMobile AnalyticsGoogle AnalyticsPinterestChinaAndroidSharepoint PartnersKPIMobile BrowsersCAPTCHAPost PromotionGoogleAnalytics ReportingCustomer JourneySocial Media ManagementASOS








YouTube's most viewed video but what other video analytics are available?

November 27, 2012 at 3:05 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

It's the video phenomenon that has swept across the globe in a matter of months, and after weeks of counting down, Psy's 'Gangnam Style' is now officially YouTube's most viewed video with over 830 million views. A classic example of internet viral marketing at its simplest, there is more that can be learnt from the success of this video - apart from learning how to dance like a horse!



The video analytics behind Gangnam Style

Only published on 15th July 2012, the number video views is still growing by the day; it is only a matter of time before it becomes the first single video to achieve 1 billion views! Another achievement for the video is the 5 million 'likes' gained. Just underneath the video itself, YouTube provide us with nice graphical representation of how many videos views a certain video has achieved.


Note the annotated markers. These can act as a valuable indicator of which sources are influential to the viral success of a video - something that online marketers and video creators should be watching like a hawk!


gangnam style video statistics


Now you might be thinking, that's great and all, but how do I view more statistics on video performance? Luckily for you, Google/YouTube have been putting a lot of effort recently into giving content creators the type of statistics that they require. Previously called YouTube Insights, YouTube Analytics is where you can get video statistics including: 

  • Demographics
  • Playback sources
  • Subscribers
  • Estimated earnings
  • Watch time report
  • Call to action



Further advanced video statistics

Going beyond the statistics given by YouTube Analytics, you can get really clever by exporting the data or using the YouTube API to dynamically pull data into your own preferred application such as Excel. From there you have the ability to pull data into PivotTable's and creating your own graphs. If you have a lot of YouTube videos, why not have a custom Excel dashboard that you can use to monitor all your content in one glance?



What about videos not hosted on YouTube?

Not forgetting about those people who aren't using YouTube to host their content, it is still possible to gather video analytics to help understand video engagement. Matraxis Video Analytics is a solution developed to make reporting easy for your own hosted content…see time-driven and user interaction statistics for specific/groups of videos.


Get in contact with Matraxis today to discuss more about video analytics how to achieve this through social media monitoring or dashboards!

Tags: Social Media Video Analytics Web Analytics Gangnam Style YouTube Analytics
Category: Social Media News

blog comments powered by Disqus