Making Better Business Decisions Through Business Analytics

Category List

Tag List

Hashtag (2)
Competitive Advantage (1)
Eu Directive (4)
KitKat (1)
Engage 2013 (4)
Google Custom Templates (1)
KSI (1)
Measurement Strategy (3)
US Elections (1)
Redirect (1)
Videogames (1)
Sharepoint Partners (1)
Foursquare (1)
Avon (1)
Facebook (11)
Contextualisation (1)
Apps (2)
Site Customisation (1)
Campaign Measurement (7)
Wrestlemania (1)
WWE (1)
ICO (1)
Adoption Lifecycle (3)
Innovators (1)
Technology (4)
Quick-wins (1)
Website (2)
Analytics Reporting (9)
Landing Page (1)
Snapchat (1)
Personalisation (1)
Analytics (3)
Old Spice (1)
Google Analytics (10)
Post Promotion (1)
Marketing (3)
SharePoint Partnership (1)
Pinterest (3)
Tumblr (1)
Video Analytics (3)
Dashboards (1)
Google Web Analytics (1)
Responsive Design (1)
Privacy Policy (2)
ASOS (1)
YouTube Paid Channels (1)
Bank Fashion (1)
Webtrends SharePoint Partners (1)
Multi-channel funnels (1)
Type-In (1)
Urban Outfitters (1)
TNA Wrestling (1)
Webtrends Explore (1)
YouTube Analytics (1)
UX Design (1)
Social Media Management (1)
Custom Tagging (1)
Topshop (1)
YouTube (4)
Ecommerce (1)
Company Culture (1)
Majority (1)
Vine (3)
Standardisation (1)
New Look (1)
Hootsuite (2)
Filtering (1)
LinkedIn (1)
Short video (1)
Early Adopters (1)
Gangnam Style (1)
River Island (1)
Microsoft SharePoint Partners (1)
SEO (2)
Android (1)
Webtrends (13)
Digital Marketing (3)
Digital Spin (1)
Twitter (10)
Change History (1)
Administration (1)
Mobile Analytics (1)
Customer Journey (2)
PlayThru (1)
Black Friday (1)
Confident CAPTCHA (1)
Google Analytics Premium (2)
Advertising (1)
Measurement Plan (2)
RSS (1)
Google Analytics Opt Out (1)
Web Design (5)
Sina Weibo (1)
Hulu Plus (1)
Webtrends Lifetime Streams (1)
Cookie Law (4)
Social Media (20)
Channel 4 (1)
China (1)
Nestle (1)
Eu Cookie Law (1)
Apple (1)
Brand Reach (1)
Branding (1)
4G (1)
Google (2)
Performance Dashboard (1)
minteye (1)
Netflix (1)
Gamification (2)
Instagram (4)
Digital Campaigns (4)
Social Media Analytics (1)
KPI (3)
uberVU (1)
Web Analytics (12)
Heatmaps (1)
Mobile Browsers (1)
Google Share Reports (1)

Tag Cloud

AppleMajorityQuick-winsRiver IslandAnalytics ReportingAvonWeb DesignCustom TaggingminteyeCompetitive AdvantagePost PromotionuberVUBrand ReachMeasurement PlanFilteringFoursquareGoogle Custom TemplatesInnovatorsMarketingSocial Media ManagementChannel 4Site CustomisationSocial Media AnalyticsAnalyticsWebtrends Lifetime StreamsMeasurement StrategyPlayThruCampaign Measurement Adoption LifecycleHashtagBank FashionPinterestRedirectEcommerceMulti-channel funnelsSnapchatOld SpiceGoogle Share ReportsKSIICOLanding PageMicrosoft SharePoint PartnersRSSFacebookSEOWebtrends ExploreMobile BrowsersGangnam StyleGoogle Web AnalyticsBlack FridayAdvertisingStandardisationGoogleYouTube Paid ChannelsType-InVideo AnalyticsSocial MediaNestleUX DesignCompany CultureTwitterWebtrends SharePoint PartnersMobile AnalyticsEu Cookie LawEu DirectiveHeatmapsWebtrendsHulu PlusUS ElectionsYouTube AnalyticsAndroidTNA WrestlingContextualisationTopshopShort videoVideogamesTechnologyASOSSharePoint PartnershipNetflixInstagramUrban OutfittersBrandingWebsiteGoogle AnalyticsChange HistoryAppsResponsive DesignWeb AnalyticsPrivacy PolicyPerformance DashboardYouTubeCustomer JourneyPersonalisationDashboardsCookie LawCAPTCHADigital MarketingAdministrationGoogle Analytics PremiumKitKatSharepoint PartnersKPIGamificationEarly AdoptersDigital SpinLinkedInVineGoogle Analytics Opt OutEngage 2013New Look4GConfident CAPTCHAWrestlemaniaWWEHootsuiteTumblrChinaDigital CampaignsSina Weibo








Sina Weibo launches English language interface – are chinese microblogging services going global?

January 09, 2013 at 12:26 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

In a move to help bridge the gap the between China social media and the rest of the world, Sina Weibo ( have rolled out a partial English interface – allowing visitors outside China to read translated content on



I thought social media was banned in China?

Not strictly true, whilst some platforms are banned, there are many Chinese social media services geared towards the Chinese market. A breakdown of the most popular Chinese platforms include:



  • Sina Weibo – "China's Twitter" and recently surpassed 400 million registered users
  • Renren – similar set up to Facebook for the college-educated population in China
  • Tencent – platform built on QQ Instant Messaging service – part of a social media hub
  • Douban – open forum that allows unregistered users to access content



It is also worth noting that whilst services such as Twitter, YouTube and Facebook are banned, this hasn't stopped around 63 million Chinese users getting around the firewall ban.



Targeting the Chinese social media market

Chinese social media platforms have been slow in adopting multi-language versions of their services; Tencent was one of the first to go bilingual ahead of Sina Weibo. Global brands now have opportunity to target consumers using local social media services to reach the younger generation.


In a recent annual report by the L2 Think Tank, grading brands on their approach to social marketing and web presence for Chinese consumers, top ranking brands included Estee Lauder, Audi and BMW. 


Digital IQ Index®: China 2012 from L2 Think Tank on Vimeo.



Are Chinese social media services going global?

Whilst it is highly unlikely that the average person will replace their Facebook or Twitter account with a Sina Weibo or Renren account, we may start to see recognisable global celebrities and brands using Chinese social media services.


Recognisable western names such as Tom Cruise and NBA star Kevin Durant already have presence to communicate with their Chinese audience…whether they are personally using the service is questionable!



To find out more and learn to monitor your online brands and competitors, please get in contact with Matraxis to discuss Social Media Monitoring and all things analytics!

Tags: Social Media Facebook Twitter Web Analytics Sina Weibo China
Category: Social Media News

blog comments powered by Disqus