Driving Intelligence Through Advanced Analytics

Category List

Tag List

Contextualisation (1)
Videogames (1)
Google Analytics Premium (2)
Personalisation (1)
Hashtag (2)
Apple (1)
Webtrends SharePoint Partners (1)
Advertising (1)
YouTube Analytics (1)
Company Culture (1)
Topshop (1)
Site Customisation (1)
Dashboards (1)
Type-In (1)
Digital Marketing (3)
Android (1)
Google Web Analytics (1)
Analytics Reporting (9)
Urban Outfitters (1)
Performance Dashboard (1)
Analytics (3)
SEO (2)
Eu Cookie Law (1)
TNA Wrestling (1)
minteye (1)
Cookie Law (4)
Instagram (4)
Brand Reach (1)
4G (1)
Adoption Lifecycle (3)
Wrestlemania (1)
Gamification (2)
Channel 4 (1)
Social Media (20)
Confident CAPTCHA (1)
KSI (1)
Competitive Advantage (1)
Short video (1)
Black Friday (1)
ICO (1)
Apps (2)
Google (2)
Tumblr (1)
PlayThru (1)
Web Analytics (12)
Privacy Policy (2)
YouTube Paid Channels (1)
Nestle (1)
LinkedIn (1)
Gangnam Style (1)
Pinterest (3)
Ecommerce (1)
Quick-wins (1)
Multi-channel funnels (1)
Google Custom Templates (1)
Measurement Strategy (3)
Innovators (1)
Custom Tagging (1)
Sina Weibo (1)
US Elections (1)
Bank Fashion (1)
Post Promotion (1)
Microsoft SharePoint Partners (1)
River Island (1)
Branding (1)
Avon (1)
Video Analytics (3)
YouTube (4)
Website (2)
Administration (1)
Measurement Plan (2)
Filtering (1)
RSS (1)
Web Design (5)
Technology (4)
Webtrends Explore (1)
Google Analytics (10)
Responsive Design (1)
Majority (1)
Old Spice (1)
Social Media Management (1)
Mobile Browsers (1)
Campaign Measurement (7)
Webtrends Lifetime Streams (1)
SharePoint Partnership (1)
Landing Page (1)
Foursquare (1)
Marketing (3)
Google Share Reports (1)
KPI (3)
UX Design (1)
Social Media Analytics (1)
uberVU (1)
Standardisation (1)
Digital Spin (1)
WWE (1)
Snapchat (1)
Google Analytics Opt Out (1)
New Look (1)
Netflix (1)
KitKat (1)
China (1)
Hulu Plus (1)
Twitter (10)
Customer Journey (2)
Sharepoint Partners (1)
Mobile Analytics (1)
Vine (3)
Heatmaps (1)
Engage 2013 (4)
ASOS (1)
Eu Directive (4)
Facebook (11)
Early Adopters (1)
Digital Campaigns (4)
Hootsuite (2)
Webtrends (13)
Redirect (1)
Change History (1)

Tag Cloud

Measurement StrategyDashboardsDigital MarketingBank FashionMarketingTopshopFilteringAppsMobile BrowsersChannel 4SEOCompetitive AdvantageGamificationHashtagNetflixYouTube AnalyticsEcommerceInnovatorsPlayThruAnalyticsuberVULinkedInHootsuiteResponsive DesignTumblrUS ElectionsRiver IslandWebsiteGoogle AnalyticsWebtrends Lifetime StreamsChinaAnalytics ReportingMeasurement PlanRedirectWeb DesignFoursquareWebtrends ExploreminteyeAdoption LifecycleCustom TaggingType-InVideo AnalyticsCampaign Measurement BrandingCompany CultureKPIHeatmapsCustomer JourneyKitKatUX DesignSina WeiboVideogamesHulu PlusEarly AdoptersDigital SpinShort videoGoogle Custom TemplatesMajorityTNA WrestlingSnapchatEu DirectiveSharepoint PartnersBrand ReachSite CustomisationEngage 2013Landing PageAdministrationPinterestChange HistoryMulti-channel funnelsWrestlemaniaVineCookie LawOld SpicePersonalisationKSIWWEContextualisationASOSInstagramSocial Media ManagementAvonGoogle Analytics PremiumPost PromotionAppleGoogle Share ReportsICOMobile AnalyticsRSSGoogle Web AnalyticsSocial MediaPerformance DashboardGangnam StyleTwitterWeb AnalyticsUrban OutfittersYouTubeNew LookBlack Friday4GWebtrends SharePoint PartnersSocial Media AnalyticsMicrosoft SharePoint PartnersStandardisationTechnologyWebtrendsConfident CAPTCHAGoogleGoogle Analytics Opt OutCAPTCHAYouTube Paid ChannelsAndroidQuick-winsEu Cookie LawSharePoint PartnershipNestleDigital CampaignsAdvertisingFacebookPrivacy Policy









Site customisation – do site visitors actually use it?

January 08, 2014 at 2:21 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

Personalisation is nothing new for people on the internet. When you sign up to a mailing list, you can specify the type of content you want to receive e.g. special offers on Men's clothing. But when applied to UX design on websites, do people notice the ability to control the content they see? Or is it being ignored?



What is site customisation?

When it comes to designing a website, one of the first challenges for a UX designer is to make navigation easy for all users – especially important for end-users with accessibility requirements. Here are just a few customisation options that you can find on websites:


Increase font size

change site text size afb

The American Foundation for the Blind site has a change Text Size option. In the context of this site, it serves as a great option for visually impaired users. Alternatively, other sites have the same feature by displaying A's – a more universally accepted method.



Change colours

change site colour accessibility blue bbcchange site colour accessibility black bbc

This works great from both an accessibility and design perspective. Certain users may have difficultly viewing text with certain colours. Sites could also make use of this feature as part of their branding strategy e.g. allowing the visitor to change the background colour of a site for aesthetic reasons.



Displayed content

site customisation content the mdu

Information sites can be overwhelming, especially where there is a lot of content spread across various categories. The MDU use a great customised feature that allows a site visitor to view content is relevant to them. When saved through browser cookie, this customised option is automatically recognised when a visitor revisits the site.



Measuring if people are using site customisation

In short, the best way is through the use of analytics and tagging. By tagging the page element, you can measure a variety of interaction options e.g. how many people are clicking this particular colour scheme? Are people turning off customised options? With Google Analtyics you can use event tagging to send a server call each time and action occurs. Similarily in Webtrends Analytics, you can use event tagging at a higher level to target and segment specific site users - useful when it comes to reporting usage!


Once you have reported the use of site customisation, putt your analyst hat on and start to think how to apply that data to improve the usability of a site. If one site customisation option is popular than others, why is this happening and does it give you an insight into the behaviour of your site visitors?



A shift to contextualisation

As discussed during the recent Webtrends Engage event in London, one of the standout observations was the movement from a 'personalisation to a contextualisation-era'. In short, this is where brands should start to consider what the customer wants to see, rather than what business wants the customer to see.


Site customisation is not definitive and it is the role of a UX designer, working with marketing teams, to identify opportunities to improve the user journey; based on analytics data.



Matraxis is the leading independent UK company specialising in digital marketing analytics and associated consultancy services. Matraxis have a broad range of expertise in delivering web analytics as the foundation for acquiring visitors, maximising the number of conversions and securing visitor retention.


To learn how to measure and develop site customisation elements for your site, get in contact with us today.

Tags: Web Design Analytics Measurement Strategy Measurement Plan Site Customisation UX Design Personalisation Contextualisation
Category: Web Design

blog comments powered by Disqus