Driving Intelligence Through Advanced Analytics

Category List


Tag List

Webtrends (13)
Personalisation (1)
Bank Fashion (1)
Gamification (2)
Website (2)
Contextualisation (1)
Apps (2)
River Island (1)
Landing Page (1)
Video Analytics (3)
Adoption Lifecycle (3)
Black Friday (1)
Mobile Browsers (1)
Measurement Strategy (3)
minteye (1)
Urban Outfitters (1)
UX Design (1)
WWE (1)
Quick-wins (1)
Pinterest (3)
China (1)
Digital Spin (1)
YouTube Analytics (1)
Instagram (4)
Eu Directive (4)
Wrestlemania (1)
Old Spice (1)
Nestle (1)
Vine (3)
Foursquare (1)
Google (2)
Google Web Analytics (1)
Topshop (1)
Social Media Analytics (1)
ASOS (1)
Snapchat (1)
Performance Dashboard (1)
Redirect (1)
Android (1)
Mobile Analytics (1)
Innovators (1)
Confident CAPTCHA (1)
Early Adopters (1)
Heatmaps (1)
Brand Reach (1)
Sharepoint Partners (1)
Analytics (3)
CAPTCHA (1)
Measurement Plan (2)
New Look (1)
Social Media (20)
Sina Weibo (1)
Web Analytics (12)
Branding (1)
Custom Tagging (1)
uberVU (1)
YouTube (4)
Hashtag (2)
Short video (1)
Google Custom Templates (1)
Privacy Policy (2)
Web Design (5)
Dashboards (1)
Ecommerce (1)
Twitter (10)
Customer Journey (2)
Analytics Reporting (9)
Filtering (1)
4G (1)
Site Customisation (1)
Webtrends Lifetime Streams (1)
Netflix (1)
TNA Wrestling (1)
KSI (1)
Majority (1)
Eu Cookie Law (1)
Digital Marketing (3)
Engage 2013 (4)
Technology (4)
Facebook (11)
Google Analytics Premium (2)
KitKat (1)
Webtrends Explore (1)
Gangnam Style (1)
Apple (1)
Digital Campaigns (4)
Post Promotion (1)
Microsoft SharePoint Partners (1)
Type-In (1)
LinkedIn (1)
Google Share Reports (1)
Hulu Plus (1)
Administration (1)
Hootsuite (2)
Tumblr (1)
Company Culture (1)
Google Analytics Opt Out (1)
Videogames (1)
Competitive Advantage (1)
Channel 4 (1)
Advertising (1)
Marketing (3)
Multi-channel funnels (1)
SharePoint Partnership (1)
Webtrends SharePoint Partners (1)
Responsive Design (1)
Avon (1)
RSS (1)
US Elections (1)
Change History (1)
SEO (2)
YouTube Paid Channels (1)
Standardisation (1)
PlayThru (1)
Google Analytics (10)
ICO (1)
KPI (3)
Cookie Law (4)
Social Media Management (1)
Campaign Measurement (7)

Tag Cloud

SnapchatWeb DesignWebsiteMarketingRSSCompetitive AdvantageDashboardsSocial MediaPlayThruSina WeiboGoogle Analytics Opt OutAnalyticsminteyeBlack FridayEngage 2013Eu DirectiveType-InCookie LawConfident CAPTCHASocial Media ManagementBrand ReachLinkedInFilteringSocial Media AnalyticsTNA WrestlingGoogle Share ReportsChannel 4ICOYouTubePrivacy PolicyVineVideo AnalyticsNew LookAnalytics ReportingWrestlemaniauberVUUrban OutfittersMicrosoft SharePoint PartnersSite CustomisationNestleDigital CampaignsAvonWebtrends ExploreChinaBank FashionDigital SpinSEOGoogle AnalyticsPinterestNetflixPersonalisationGoogle Custom TemplatesEarly AdoptersGoogle Analytics PremiumDigital MarketingResponsive DesignHulu PlusPerformance DashboardEu Cookie LawWeb AnalyticsWebtrendsHashtagMulti-channel funnelsHootsuiteQuick-winsGoogleFacebookAdvertisingAndroidYouTube AnalyticsSharePoint PartnershipGangnam StyleChange HistoryFoursquareCustom TaggingKitKatRiver IslandLanding PagePost PromotionMobile AnalyticsGoogle Web AnalyticsYouTube Paid ChannelsEcommerceASOSTopshopKSICampaign Measurement Webtrends Lifetime StreamsMobile BrowsersVideogamesCustomer JourneyTumblrShort videoAdoption LifecycleStandardisationAppleAdministrationHeatmapsKPIInstagramInnovatorsBranding4GGamificationTwitterUX DesignWebtrends SharePoint PartnersRedirectWWECompany CultureTechnologyOld SpiceAppsMeasurement StrategyMajorityUS ElectionsMeasurement PlanSharepoint PartnersCAPTCHAContextualisation


Archive

2012

2013

2014

2015

2016

2017

The easiest way to filter dynamic IP user visits in Google Analytics

December 04, 2013 at 12:00 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Having skewed analytics is every web analyst's worst nightmare, especially when it comes from website visits from internal employees. Whilst it is easy to exclude internal traffic from your reports if you have static IP addresses, what about visits from employees outside the office? Or even office environments that use dynamic IP addresses?

 

There is no official solution provided by Google, but following the workaround in this article should put an end to internal users unintentionally skewing your analytics, without needing to install browser cookie blocking addon's.

 

google analytics browser block

 

Filtering internal users using GA campaign parameters

But shouldn't campaign parameters only be used for measuring marketing campaign, you may ask? This is not necessarily true as it is possible to filter profiles in Google Analytics based on campaign parameters.

 

Step 1: Define a 'landing page' for your users to access when they need to visit your site. This would typically be the homepage.

                e.g. www.yourdomain.com

 

Step 2: Add a GA campaign source parameter to that 'landing page' and pass this link to all your internal to bookmark and use across all devices.

                e.g. www.yourdomain.com/?utm_source=internal

 

Extra Tip: You can make a more memorable link by using an http redirect request for a non-existing URL

                e.g. www.yourdomain.com/internal redirects to www.yourdomain.com/?utm_source=internal

 

Step 3: Define and filter out the campaign source value in GA. This will stop any visits that use this campaign source from showing up in your GA reports

 

google analytics filter internal users

 

Warning: Always remember to keep a raw data profile that contains no filters. GA does not allow you to reanalyse profiles, unlike Webtrends, so always create a dummy profile to test out any changes.

 

Step 4: Test out your new filter by navigating through the site through the new URL and looking at the GA Real-Time Overview report. If by magic, you should now see your browsing session not affecting the data collected for the profile!

 

 

Other methods for filtering dynamic users

Where the solution in this article is useful for not having to bug your IT team, there are other ways to filter out internal users. One way is through using custom variables and tagging your internal visitors. The advantage of this approach is that it allows you to segment and compare internal against normal visits.

 

 

Matraxis is the leading independent expert in Web Analytics and helping organisations to measure and optimise their digital campaigns across website, social, and mobile. If you would like more information about Matraxis Google Analytics services and solutions, get in contact with us today!



Tags: Google Analytics Analytics Reporting Web Analytics Campaign Measurement Website Filtering
Category: Web Analytics

blog comments powered by Disqus