The easiest way to filter dynamic IP user visits in Google Analytics
December 04, 2013 at 12:00 PM
by Mikul PatelDigital Marketing Consultant at Matraxis
Having skewed analytics is every web analyst's worst nightmare, especially when it comes from website visits from internal employees. Whilst it is easy to exclude internal traffic from your reports if you have static IP addresses, what about visits from employees outside the office? Or even office environments that use dynamic IP addresses?
There is no official solution provided by Google, but following the workaround in this article should put an end to internal users unintentionally skewing your analytics, without needing to install browser cookie blocking addon's.
Filtering internal users using GA campaign parameters
But shouldn't campaign parameters only be used for measuring marketing campaign, you may ask? This is not necessarily true as it is possible to filter profiles in Google Analytics based on campaign parameters.
Step 1: Define a 'landing page' for your users to access when they need to visit your site. This would typically be the homepage.
Step 2: Add a GA campaign source parameter to that 'landing page' and pass this link to all your internal to bookmark and use across all devices.
Extra Tip: You can make a more memorable link by using an http redirect request for a non-existing URL
e.g. www.yourdomain.com/internal redirects to www.yourdomain.com/?utm_source=internal
Step 3: Define and filter out the campaign source value in GA. This will stop any visits that use this campaign source from showing up in your GA reports
Warning: Always remember to keep a raw data profile that contains no filters. GA does not allow you to reanalyse profiles, unlike Webtrends, so always create a dummy profile to test out any changes.
Step 4: Test out your new filter by navigating through the site through the new URL and looking at the GA Real-Time Overview report. If by magic, you should now see your browsing session not affecting the data collected for the profile!
Other methods for filtering dynamic users
Where the solution in this article is useful for not having to bug your IT team, there are other ways to filter out internal users. One way is through using custom variables and tagging your internal visitors. The advantage of this approach is that it allows you to segment and compare internal against normal visits.
Matraxis is the leading independent expert in Web Analytics and helping organisations to measure and optimise their digital campaigns across website, social, and mobile. If you would like more information about Matraxis Google Analytics services and solutions, get in contact with us today!
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