Making Better Business Decisions Through Business Analytics

Category List


Tag List

Digital Spin (1)
Web Analytics (12)
Cookie Law (4)
Hashtag (2)
Digital Campaigns (4)
Gamification (2)
Webtrends Lifetime Streams (1)
Wrestlemania (1)
Administration (1)
Company Culture (1)
Social Media Analytics (1)
Google Custom Templates (1)
Channel 4 (1)
Redirect (1)
Analytics Reporting (9)
Change History (1)
uberVU (1)
Sharepoint Partners (1)
4G (1)
Contextualisation (1)
Google Web Analytics (1)
Sina Weibo (1)
Multi-channel funnels (1)
Nestle (1)
UX Design (1)
Google Analytics Premium (2)
Avon (1)
TNA Wrestling (1)
Short video (1)
Apple (1)
US Elections (1)
Measurement Plan (2)
Innovators (1)
Google (2)
Foursquare (1)
CAPTCHA (1)
Privacy Policy (2)
Branding (1)
Engage 2013 (4)
Responsive Design (1)
Competitive Advantage (1)
Facebook (11)
Type-In (1)
Filtering (1)
Apps (2)
Microsoft SharePoint Partners (1)
Tumblr (1)
WWE (1)
Digital Marketing (3)
Old Spice (1)
Android (1)
Custom Tagging (1)
PlayThru (1)
SEO (2)
minteye (1)
Black Friday (1)
Social Media (20)
River Island (1)
Heatmaps (1)
Hulu Plus (1)
Technology (4)
Ecommerce (1)
Customer Journey (2)
Google Analytics Opt Out (1)
KSI (1)
Pinterest (3)
Instagram (4)
Webtrends SharePoint Partners (1)
Measurement Strategy (3)
Video Analytics (3)
Post Promotion (1)
Google Analytics (10)
Marketing (3)
Eu Directive (4)
LinkedIn (1)
Snapchat (1)
RSS (1)
Webtrends Explore (1)
Topshop (1)
Campaign Measurement (7)
SharePoint Partnership (1)
Personalisation (1)
Vine (3)
Urban Outfitters (1)
Mobile Browsers (1)
Landing Page (1)
Advertising (1)
Twitter (10)
Web Design (5)
Social Media Management (1)
Mobile Analytics (1)
YouTube (4)
Early Adopters (1)
Analytics (3)
Brand Reach (1)
Standardisation (1)
YouTube Analytics (1)
ICO (1)
Google Share Reports (1)
Website (2)
Netflix (1)
Adoption Lifecycle (3)
YouTube Paid Channels (1)
Performance Dashboard (1)
Quick-wins (1)
Webtrends (13)
Eu Cookie Law (1)
ASOS (1)
Site Customisation (1)
Gangnam Style (1)
Dashboards (1)
Bank Fashion (1)
New Look (1)
Videogames (1)
KPI (3)
China (1)
Confident CAPTCHA (1)
Hootsuite (2)
Majority (1)
KitKat (1)

Tag Cloud

ICOTwitterFoursquareEcommerceGoogle Web AnalyticsSharePoint PartnershipTechnologyCampaign Measurement StandardisationCAPTCHAVideo AnalyticsGoogle Share ReportsUX DesignEngage 2013BrandingAdvertisingSina WeiboGangnam StyleRiver IslandTumblrGoogle Analytics PremiumHootsuiteCustomer JourneyAnalyticsWebtrends SharePoint PartnersGamificationMulti-channel funnelsAppleAvonSnapchatminteyeCompetitive AdvantageKPIGoogle Custom TemplatesWebtrends Lifetime StreamsSEOMarketingSocial Media ManagementShort videoPlayThruMobile BrowsersKitKatDigital MarketingMeasurement StrategyInstagramASOSRSSType-InNew LookFilteringGoogle AnalyticsHeatmapsChannel 4AndroidNestleRedirectWebtrendsWeb AnalyticsHulu PlusBlack FridayKSIPerformance DashboardSite CustomisationWWEWebtrends ExploreYouTubeChange HistoryQuick-winsBank FashionLanding PageHashtagYouTube Paid ChannelsConfident CAPTCHAAppsGoogle Analytics Opt OutMobile AnalyticsContextualisationuberVUChinaCompany CulturePersonalisationVideogamesResponsive DesignEu Cookie LawPrivacy PolicySocial Media AnalyticsSocial MediaDashboardsMicrosoft SharePoint PartnersWebsiteFacebookAnalytics ReportingAdministrationGoogleLinkedInInnovatorsDigital CampaignsYouTube AnalyticsWeb DesignEarly AdoptersPinterestNetflixMajorityAdoption LifecycleCustom TaggingMeasurement PlanBrand ReachTopshopEu DirectiveSharepoint PartnersWrestlemaniaDigital SpinOld SpiceTNA WrestlingUS ElectionsUrban OutfittersCookie LawPost Promotion4GVine


Archive

2012

2013

2014

2015

2016

2017

Using heatmaps to enhance your web analytics data

May 01, 2013 at 1:00 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

In its simplest form, heatmaps are used to graphically represent a subset of data where values are shown as colours. Heatmap technology can be applied to various industries e.g. weather radar systems can use heatmaps to represent the intensity of rainfall or heat temperature.

 

In the digital world, heatmaps are starting to grow in popularity and combing this technology with raw analytical data can produce interesting visuals for a data analyst.

 

 

What can you learn from heatmaps?

Traditionally, data is often represented in standard tables, great for data analysts but no so much for higher management who don't have the time to sift through endless pages of data. Showing data in a graphical format, heatmaps can help answer the following questions:

 

  • Are visitors interacting with page elements such as call to action buttons or links?
  • Is your page layout correctly optimised to help generate more conversions?
  • Are visitors having trouble navigating your website?
  • Is your page design having an impact on bounce rates? 

 

adwords heatmap 

 In the example above, with the aid of heatmap information, research by Bunnyfoot was able to suggest that 40% of web users were unaware of the difference between paid and organic search listings.

 

 

 

Combing heatmaps and web analytics 

google analytics in-page analytics

 

Web analytics tools are starting to realise the potential of heatmaps technology. Whilst not strictly a true heatmap, Google Analytics’ In-Page Analytics report (Standard Reports > Content > In-Page Analytics) allows the user to see which linkable page items are being clicked.

 

 

webtrends analytics heatmap

 

Webtrends, a leader in web analytics innovation, recently incorporated heatmap technology into their Webtrends On Demand service through the purchase of real time analytics firm Reinvigorate in 2011. Compared to Google Analytics, Webtrends’ heatmap technology measures all mouse clicks on any page allowing for a greater understanding of page interaction alongside standard web analytics reports.

 

 

 

Matraxis are the leading independent experts in web analytics and helping organisations to measure and get the most from their digital investments. To discuss how you can make use of web analytics and heatmaps, contact us today!



Tags: Google Analytics Analytics Reporting Webtrends Web Analytics Heatmaps
Category: Web Analytics

blog comments powered by Disqus