Driving Intelligence Through Advanced Analytics

Category List


Tag List

Website (2)
Bank Fashion (1)
Multi-channel funnels (1)
Standardisation (1)
Redirect (1)
Google Analytics (10)
Video Analytics (3)
Branding (1)
Google Share Reports (1)
Filtering (1)
YouTube Paid Channels (1)
KSI (1)
Google Custom Templates (1)
ICO (1)
Channel 4 (1)
Adoption Lifecycle (3)
Avon (1)
Quick-wins (1)
Instagram (4)
Digital Campaigns (4)
Sina Weibo (1)
Contextualisation (1)
Digital Marketing (3)
Confident CAPTCHA (1)
Pinterest (3)
Campaign Measurement (7)
Change History (1)
River Island (1)
Personalisation (1)
Advertising (1)
Short video (1)
Google (2)
US Elections (1)
Customer Journey (2)
Type-In (1)
Webtrends (13)
SharePoint Partnership (1)
Brand Reach (1)
4G (1)
Marketing (3)
Web Analytics (12)
Snapchat (1)
Cookie Law (4)
LinkedIn (1)
YouTube Analytics (1)
Hashtag (2)
Old Spice (1)
Mobile Analytics (1)
Vine (3)
RSS (1)
Apple (1)
Innovators (1)
ASOS (1)
Google Analytics Premium (2)
SEO (2)
Hootsuite (2)
PlayThru (1)
Hulu Plus (1)
Sharepoint Partners (1)
China (1)
Digital Spin (1)
minteye (1)
UX Design (1)
Ecommerce (1)
Technology (4)
Landing Page (1)
Urban Outfitters (1)
Twitter (10)
Gangnam Style (1)
Custom Tagging (1)
KitKat (1)
Social Media Management (1)
Videogames (1)
Google Analytics Opt Out (1)
Social Media (20)
Tumblr (1)
KPI (3)
Administration (1)
Responsive Design (1)
Performance Dashboard (1)
Company Culture (1)
Google Web Analytics (1)
CAPTCHA (1)
Measurement Strategy (3)
Webtrends Explore (1)
Web Design (5)
Majority (1)
Analytics (3)
Competitive Advantage (1)
Early Adopters (1)
Nestle (1)
Measurement Plan (2)
Heatmaps (1)
Wrestlemania (1)
Topshop (1)
Engage 2013 (4)
Post Promotion (1)
WWE (1)
Android (1)
Microsoft SharePoint Partners (1)
Eu Directive (4)
Webtrends Lifetime Streams (1)
Mobile Browsers (1)
Gamification (2)
Site Customisation (1)
Facebook (11)
Dashboards (1)
YouTube (4)
Social Media Analytics (1)
Apps (2)
Foursquare (1)
Analytics Reporting (9)
TNA Wrestling (1)
Black Friday (1)
Webtrends SharePoint Partners (1)
Eu Cookie Law (1)
uberVU (1)
Netflix (1)
New Look (1)
Privacy Policy (2)

Tag Cloud

Black FridayMeasurement StrategyCustomer JourneyGoogle Web AnalyticsGoogle Share ReportsMarketingOld SpicePlayThruYouTube Paid ChannelsAppleDigital CampaignsChange HistoryGangnam StyleNetflixGoogle AnalyticsFoursquareBrandingNestleGoogle Custom TemplatesTopshopCookie LawuberVUDigital SpinWebtrends ExploreICOWebsiteConfident CAPTCHAGoogle Analytics PremiumSharepoint PartnersSEOPerformance DashboardBrand ReachTechnologyInstagramAdoption LifecycleEngage 2013Short videoKSIHashtagRedirectYouTubeInnovatorsAnalyticsWebtrends SharePoint PartnersMeasurement PlanStandardisationPost PromotionDigital MarketingMajorityWebtrends Lifetime StreamsTumblrTwitterVideo AnalyticsKitKatRiver IslandEu Cookie LawBank FashionWWEAvonSharePoint PartnershipCompetitive AdvantageSnapchatMobile BrowsersFacebookResponsive DesignPersonalisationDashboardsSocial MediaCustom TaggingASOSUS ElectionsGoogleSite CustomisationUX DesignAdministrationHulu PlusSocial Media AnalyticsFilteringQuick-wins4GEu DirectiveTNA WrestlingMobile AnalyticsVideogamesminteyeYouTube AnalyticsCompany CultureWebtrendsGamificationKPIPinterestLinkedInChannel 4WrestlemaniaNew LookMicrosoft SharePoint PartnersHootsuiteType-InChinaWeb AnalyticsAnalytics ReportingSina WeiboAppsPrivacy PolicyCAPTCHALanding PageSocial Media ManagementVineWeb DesignCampaign Measurement Google Analytics Opt OutRSSUrban OutfittersAndroidContextualisationEcommerceMulti-channel funnelsHeatmapsAdvertisingEarly Adopters


Archive

2012

2013

2014

2015

2016

2017

Webtrends Engage London 2013 Summary

November 14, 2013 at 12:10 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Billed as the "the only, one-day digital marketing event to attend this year", this year's Webtrends Engage event, held at the Park Plaza hotel in London, brought together the leading digital thinkers and marketing professionals from major brands across EMEA.

 

As a Webtrends Premier Partner in the UK, we at Matraxis jumped at the chance to attend the event and to learn the latest developments in digital marketing, and for a chance to see Irish comedian TV presenter Dara O'Briain as guest speaker at the end of the day! 

 

webtrends engage conference 2013 london

  

Support Contextual Experiences: Today and Tomorrow – Anjali Yakkundi (Analyst, Forrester Research)

  • Marketers need to move from passive reaction to active reaction

  • Consumers are hyperactive – brands need to work harder to maintain their interest with smarter, more relevant digital experiences

  • Show what the customer wants to see, not what the business wants the customer to see

  • We are moving from a personalisation to a contextualisation-era

  • Businesses need to know their customer journey map and different routes

 

 

Webtrends Innovations

 

 

The Future of Technology – David Rowan (Editor, WIRED magazine)

  • Difficult to frame the future trends

  • Wearable digital products could be the next 'big thing' following on from tablets

 

Other exciting products/technologies:

  • Telepathy – a Google Glass competitor?

  • Narrative (previously memoto) – wearable lifelogging camera funded by Kickstarter

  • IndoorAtlas – accurate indoor position technology based on magnetic anomalies inside buildings and smartphones

  • Viewsy  - location analytics startup to measure and manage customer behaviour in physical spaces

  • Shutl  - personal courier service for ecommerce, recently acquired by ebay

  • Quirky – crowdsourcing company bringing new products to the marketplace through global communities

  • Aereo – disruptive technology that allows subscribers to view live, as well as time-shifted streams, of over-the-air television on Internet-connected devices

 

 

Stayed tuned to this blog for an in-depth look at two further topics I attended at Webtrends Engage during the breakout sessions: 'Measurement Strategies and KPIs' and 'Creating a Culture of Analytics'

 

 

Matraxis is the leading independent UK company specialising in digital marketing analytics and associated consultancy services. Matraxis have a broad range of expertise in delivering web analytics as the foundation for acquiring visitors, maximising the number of conversions, and securing visitor retention.



Tags: Analytics Reporting Webtrends Digital Marketing Marketing Technology Digital Campaigns Customer Journey Engage 2013
Category: Web Analytics

blog comments powered by Disqus