Making Better Business Decisions Through Business Analytics

Category List


Tag List

Gangnam Style (1)
Post Promotion (1)
RSS (1)
Web Analytics (12)
Adoption Lifecycle (3)
Apps (2)
Analytics Reporting (9)
Twitter (10)
YouTube (4)
Foursquare (1)
Topshop (1)
Microsoft SharePoint Partners (1)
CAPTCHA (1)
Type-In (1)
Web Design (5)
YouTube Analytics (1)
Competitive Advantage (1)
Measurement Strategy (3)
Google Analytics Opt Out (1)
Google Share Reports (1)
Change History (1)
Personalisation (1)
Digital Campaigns (4)
China (1)
Hootsuite (2)
Pinterest (3)
Marketing (3)
Sharepoint Partners (1)
Facebook (11)
Avon (1)
Android (1)
YouTube Paid Channels (1)
Administration (1)
Hulu Plus (1)
Branding (1)
Google (2)
Videogames (1)
Google Web Analytics (1)
Nestle (1)
Webtrends SharePoint Partners (1)
KitKat (1)
Privacy Policy (2)
WWE (1)
Google Analytics (10)
Engage 2013 (4)
Standardisation (1)
Company Culture (1)
Cookie Law (4)
Social Media (20)
Measurement Plan (2)
SharePoint Partnership (1)
Analytics (3)
Redirect (1)
Heatmaps (1)
ASOS (1)
KPI (3)
UX Design (1)
Instagram (4)
Mobile Browsers (1)
Sina Weibo (1)
Ecommerce (1)
Innovators (1)
Contextualisation (1)
Responsive Design (1)
Confident CAPTCHA (1)
Multi-channel funnels (1)
Google Analytics Premium (2)
Short video (1)
Customer Journey (2)
minteye (1)
New Look (1)
Bank Fashion (1)
Custom Tagging (1)
Channel 4 (1)
Old Spice (1)
Campaign Measurement (7)
Mobile Analytics (1)
Landing Page (1)
Webtrends Lifetime Streams (1)
Filtering (1)
Tumblr (1)
River Island (1)
Black Friday (1)
Quick-wins (1)
Webtrends (13)
Urban Outfitters (1)
Dashboards (1)
LinkedIn (1)
Gamification (2)
US Elections (1)
Social Media Management (1)
Hashtag (2)
Majority (1)
Snapchat (1)
Eu Directive (4)
KSI (1)
Digital Spin (1)
Netflix (1)
4G (1)
Video Analytics (3)
Early Adopters (1)
Vine (3)
Google Custom Templates (1)
Digital Marketing (3)
SEO (2)
ICO (1)
Wrestlemania (1)
Webtrends Explore (1)
PlayThru (1)
Brand Reach (1)
Website (2)
Advertising (1)
uberVU (1)
Eu Cookie Law (1)
Social Media Analytics (1)
Technology (4)
Performance Dashboard (1)
Site Customisation (1)
Apple (1)
TNA Wrestling (1)

Tag Cloud

Landing PageBrandingCustom TaggingMeasurement PlanEcommerceSnapchatHashtagCampaign Measurement AvonTumblrPinterestTNA WrestlingEu Cookie LawWWENew LookSocial Media ManagementMeasurement StrategyHootsuiteEarly AdoptersuberVUGoogle Custom TemplatesWebtrends SharePoint PartnersAndroidContextualisationUS ElectionsAnalyticsChannel 4Quick-winsDigital CampaignsGoogle Analytics Opt OutWebtrends Lifetime StreamsPersonalisationAdvertising4GChange HistoryInnovatorsType-InMicrosoft SharePoint PartnersFacebookGoogle AnalyticsSocial Media AnalyticsASOSPerformance DashboardDashboardsVineEu DirectiveMobile AnalyticsWebsiteBank FashionGamificationMajorityConfident CAPTCHABlack FridayFoursquareWeb AnalyticsAdoption LifecycleUrban OutfittersAnalytics ReportingDigital SpinOld SpiceMarketingCompetitive AdvantageCookie LawAppsSharepoint PartnersPrivacy PolicyGoogle Analytics PremiumGoogle Web AnalyticsMobile BrowsersCompany CultureICOYouTube Paid ChannelsYouTube AnalyticsChinaCustomer JourneyResponsive DesignWebtrends ExploreKitKatHulu PlusSEOminteyeSina WeiboMulti-channel funnelsNetflixWrestlemaniaTopshopRedirectGoogleCAPTCHAGangnam StyleGoogle Share ReportsPlayThruUX DesignStandardisationWeb DesignVideo AnalyticsRiver IslandInstagramSharePoint PartnershipAdministrationTwitterHeatmapsSite CustomisationShort videoBrand ReachTechnologyAppleRSSEngage 2013VideogamesFilteringYouTubeSocial MediaNestleKSIDigital MarketingKPILinkedInPost PromotionWebtrends


Archive

2012

2013

2014

2015

2016

2017

Webtrends Engage London 2013 Summary

November 14, 2013 at 12:10 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Billed as the "the only, one-day digital marketing event to attend this year", this year's Webtrends Engage event, held at the Park Plaza hotel in London, brought together the leading digital thinkers and marketing professionals from major brands across EMEA.

 

As a Webtrends Premier Partner in the UK, we at Matraxis jumped at the chance to attend the event and to learn the latest developments in digital marketing, and for a chance to see Irish comedian TV presenter Dara O'Briain as guest speaker at the end of the day! 

 

webtrends engage conference 2013 london

  

Support Contextual Experiences: Today and Tomorrow – Anjali Yakkundi (Analyst, Forrester Research)

  • Marketers need to move from passive reaction to active reaction

  • Consumers are hyperactive – brands need to work harder to maintain their interest with smarter, more relevant digital experiences

  • Show what the customer wants to see, not what the business wants the customer to see

  • We are moving from a personalisation to a contextualisation-era

  • Businesses need to know their customer journey map and different routes

 

 

Webtrends Innovations

 

 

The Future of Technology – David Rowan (Editor, WIRED magazine)

  • Difficult to frame the future trends

  • Wearable digital products could be the next 'big thing' following on from tablets

 

Other exciting products/technologies:

  • Telepathy – a Google Glass competitor?

  • Narrative (previously memoto) – wearable lifelogging camera funded by Kickstarter

  • IndoorAtlas – accurate indoor position technology based on magnetic anomalies inside buildings and smartphones

  • Viewsy  - location analytics startup to measure and manage customer behaviour in physical spaces

  • Shutl  - personal courier service for ecommerce, recently acquired by ebay

  • Quirky – crowdsourcing company bringing new products to the marketplace through global communities

  • Aereo – disruptive technology that allows subscribers to view live, as well as time-shifted streams, of over-the-air television on Internet-connected devices

 

 

Stayed tuned to this blog for an in-depth look at two further topics I attended at Webtrends Engage during the breakout sessions: 'Measurement Strategies and KPIs' and 'Creating a Culture of Analytics'

 

 

Matraxis is the leading independent UK company specialising in digital marketing analytics and associated consultancy services. Matraxis have a broad range of expertise in delivering web analytics as the foundation for acquiring visitors, maximising the number of conversions, and securing visitor retention.



Tags: Analytics Reporting Webtrends Digital Marketing Marketing Technology Digital Campaigns Customer Journey Engage 2013
Category: Web Analytics

blog comments powered by Disqus