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Webtrends vs Google Analytics - A Comparison

February 17, 2014 at 2:30 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

Being a free product, Google Analytics is the most used web analytics package on the internet. However, as I have previously discussed, there are possible disadvantages to Google Analytics that may not meet the requirements for an organisations digital strategy. Paid-for tools such as Webtrends Analytics contain advanced capabilities to deliver an acc­­­­­urate view of analytical data.


google analytics vs webtrends analytics comparison

Google Analytics Limitations


  • 10 million server hits per month (a single visit can generate multiple server hits)
  • Standard accounts that send more than 200,000 visits per day to Google Analytics will result in the reports being refreshed only once a day
  • Data is owned by Google
  • Historical data is held for 25 months



  • 5 custom variable limit per request
  • Maximum number of requests per single session visit: 500
  • Maximum requests per 5 seconds: 10



  • Data sampling is applied when more than 500,000 sessions are involved or more than 1 million unique dimension combinations
  • Not all currencies available to support global ecommerce reporting
  • Unable to cross-compare profile reports through GA interface
  • Maximum number of advanced segments that can be added to a single report: 4



  • Maximum number of goals per profile: 25
  • Maximum number of goal sets per profile: 5
  • Maximum number of goals per goal set: 5
  • Maximum number of goal funnel steps: 20



  • 50,000 requests per project per day
  • 10 queries per second (QPS) per IP
  • No more than 4 requests at the same time. (per IP address)
  • No more than 10 requests for ALL Google API per IP address within a given 1 second period.
  • Core Reporting API Limits
  • 10,000 requests per profile per day
  • 10 concurrent requests per profile



Webtrends Analytics Advantages


  • Data secured by Webtrends (multiple backup servers around the world)
  • Data is owned by the end user
  • Scalable solution measured by number of server calls
  • ABCe (Audit Bureau of Circulations) accredited solution for web analytics
  • Also available as an on-premises solution


Webtrends 10 On Demand

  • Customisable JavaScript tag to deliver advanced measurements
  • Multi-channel digital measurement:
    • websites
    • social media (Facebook, Twitter, YouTube)
    • native mobile apps
    • mobile sites
    • SharePoint
    • SAP sites



  • Intuitive interface which is also suitable for use on mobile and touch screen devices
  • Pass custom parameters to Webtrends to measure advanced web page elements
  • Build custom reports from standard and custom parameters
  • Set and customise report categories and access rights for specific user-groups
  • Drilldown reports


SharePoint Measurement

  • 100+ reports available as standard out-of-the-box with no additional configuration
  • Cross-channel analysis to measure the digital performance of SharePoint 2010 initiatives side-by-side with mobile, social, site and other campaign efforts
  • Automated collection and analysis of data
  • Measure SharePoint Internet, Intranet and Extranet systems
  • Official preferred analytics solution for Microsoft SharePoint



  • No additional fee for unlimited API usage
  • Open data and integration
  • Based on standard REST URLs
  • Connect Webtrends data to 3rd party applications such as Excel to create advanced data views
  • Create custom plugin's to connect to the Webtrends standard tracking tag


Webtrends On Premises

  • Requires hardware for analytics server and JavaScript collection servers
  • More versatile than hosted as you have the option of using logfiles, SDC (JavaScript tags) or both
  • Data secured internally
  • For historical reporting you can track as far back as your logfiles
  • Typically the cost is cheaper than hosted over three years
  • More control as software is managed internally
  • Unlimited report processing, unlimited profiles

Tags: Google Analytics Analytics Reporting Webtrends Web Analytics KPI Dashboards
Category: Web Analytics

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