Driving Intelligence Through Advanced Analytics

Category List

Tag List

KSI (1)
UX Design (1)
Digital Spin (1)
Bank Fashion (1)
Short video (1)
Wrestlemania (1)
Multi-channel funnels (1)
Majority (1)
Sharepoint Partners (1)
Netflix (1)
Website (2)
Hulu Plus (1)
Urban Outfitters (1)
Web Analytics (12)
Heatmaps (1)
Branding (1)
Android (1)
Digital Marketing (3)
SharePoint Partnership (1)
Custom Tagging (1)
KPI (3)
Google Share Reports (1)
Social Media (20)
Eu Cookie Law (1)
Brand Reach (1)
Competitive Advantage (1)
Videogames (1)
Black Friday (1)
Microsoft SharePoint Partners (1)
Contextualisation (1)
Technology (4)
Social Media Management (1)
PlayThru (1)
KitKat (1)
Pinterest (3)
Google Analytics (10)
Twitter (10)
Engage 2013 (4)
River Island (1)
Redirect (1)
Webtrends Explore (1)
Cookie Law (4)
Social Media Analytics (1)
Early Adopters (1)
Filtering (1)
Facebook (11)
China (1)
Webtrends (13)
Google Analytics Opt Out (1)
Hashtag (2)
Measurement Plan (2)
Nestle (1)
Site Customisation (1)
Advertising (1)
Marketing (3)
Hootsuite (2)
Channel 4 (1)
Type-In (1)
TNA Wrestling (1)
Web Design (5)
New Look (1)
Personalisation (1)
Change History (1)
Privacy Policy (2)
Ecommerce (1)
Digital Campaigns (4)
Google Custom Templates (1)
uberVU (1)
Google (2)
Topshop (1)
Old Spice (1)
Instagram (4)
Landing Page (1)
Webtrends SharePoint Partners (1)
Responsive Design (1)
Standardisation (1)
Campaign Measurement (7)
RSS (1)
Confident CAPTCHA (1)
Eu Directive (4)
YouTube Paid Channels (1)
YouTube Analytics (1)
Apps (2)
Snapchat (1)
Performance Dashboard (1)
Sina Weibo (1)
ASOS (1)
Tumblr (1)
Innovators (1)
Video Analytics (3)
Mobile Analytics (1)
LinkedIn (1)
ICO (1)
WWE (1)
Google Web Analytics (1)
Administration (1)
Gangnam Style (1)
Google Analytics Premium (2)
Customer Journey (2)
Quick-wins (1)
SEO (2)
Foursquare (1)
YouTube (4)
Gamification (2)
Avon (1)
Analytics Reporting (9)
Mobile Browsers (1)
Apple (1)
minteye (1)
Company Culture (1)
Webtrends Lifetime Streams (1)
4G (1)
Adoption Lifecycle (3)
Dashboards (1)
Analytics (3)
US Elections (1)
Measurement Strategy (3)
Post Promotion (1)
Vine (3)

Tag Cloud

KSISocial MediaYouTubePrivacy PolicySina WeiboBrandingChannel 4Post PromotionMicrosoft SharePoint PartnersMajorityEarly AdoptersHootsuitePerformance DashboardGangnam StyleAvonQuick-winsResponsive DesignWebsiteGoogle Analytics PremiumBank FashionSEOYouTube AnalyticsWeb AnalyticsVideogamesWebtrends SharePoint PartnersChange HistoryCAPTCHAFacebookTechnologySharePoint PartnershipAppsVideo AnalyticsInnovatorsAnalytics ReportingTNA WrestlingGoogle Custom TemplatesTopshopAppleEngage 2013ASOSminteyeDigital CampaignsYouTube Paid ChannelsWWEOld Spice4GCustomer JourneyMeasurement PlanCookie LawMeasurement StrategyGoogle Share ReportsRedirectConfident CAPTCHANetflixContextualisationFilteringMarketingInstagramAdoption LifecycleCompetitive AdvantageDigital SpinMobile AnalyticsBlack FridayRSSTwitterMulti-channel funnelsDigital MarketingKitKatDashboardsWebtrends ExploreTumblrGamificationVineSnapchatCompany CultureSite CustomisationNew LookPinterestWeb DesignGoogleLinkedInCampaign Measurement Brand ReachType-InAdvertisingAdministrationStandardisationWebtrends Lifetime StreamsUrban OutfittersSharepoint PartnersEcommerceHulu PlusGoogle Analytics Opt OutChinaRiver IslandWrestlemaniaHeatmapsFoursquareEu Cookie LawAnalyticsuberVUGoogle AnalyticsPlayThruCustom TaggingShort videoICOUX DesignHashtagAndroidWebtrendsLanding PageSocial Media ManagementKPINestlePersonalisationEu DirectiveGoogle Web AnalyticsUS ElectionsSocial Media AnalyticsMobile Browsers









Webtrends vs Google Analytics - A Comparison

February 17, 2014 at 2:30 PM


by Mikul Patel

Digital Marketing Consultant at Matraxis

Being a free product, Google Analytics is the most used web analytics package on the internet. However, as I have previously discussed, there are possible disadvantages to Google Analytics that may not meet the requirements for an organisations digital strategy. Paid-for tools such as Webtrends Analytics contain advanced capabilities to deliver an acc­­­­­urate view of analytical data.


google analytics vs webtrends analytics comparison

Google Analytics Limitations


  • 10 million server hits per month (a single visit can generate multiple server hits)
  • Standard accounts that send more than 200,000 visits per day to Google Analytics will result in the reports being refreshed only once a day
  • Data is owned by Google
  • Historical data is held for 25 months



  • 5 custom variable limit per request
  • Maximum number of requests per single session visit: 500
  • Maximum requests per 5 seconds: 10



  • Data sampling is applied when more than 500,000 sessions are involved or more than 1 million unique dimension combinations
  • Not all currencies available to support global ecommerce reporting
  • Unable to cross-compare profile reports through GA interface
  • Maximum number of advanced segments that can be added to a single report: 4



  • Maximum number of goals per profile: 25
  • Maximum number of goal sets per profile: 5
  • Maximum number of goals per goal set: 5
  • Maximum number of goal funnel steps: 20



  • 50,000 requests per project per day
  • 10 queries per second (QPS) per IP
  • No more than 4 requests at the same time. (per IP address)
  • No more than 10 requests for ALL Google API per IP address within a given 1 second period.
  • Core Reporting API Limits
  • 10,000 requests per profile per day
  • 10 concurrent requests per profile



Webtrends Analytics Advantages


  • Data secured by Webtrends (multiple backup servers around the world)
  • Data is owned by the end user
  • Scalable solution measured by number of server calls
  • ABCe (Audit Bureau of Circulations) accredited solution for web analytics
  • Also available as an on-premises solution


Webtrends 10 On Demand

  • Customisable JavaScript tag to deliver advanced measurements
  • Multi-channel digital measurement:
    • websites
    • social media (Facebook, Twitter, YouTube)
    • native mobile apps
    • mobile sites
    • SharePoint
    • SAP sites



  • Intuitive interface which is also suitable for use on mobile and touch screen devices
  • Pass custom parameters to Webtrends to measure advanced web page elements
  • Build custom reports from standard and custom parameters
  • Set and customise report categories and access rights for specific user-groups
  • Drilldown reports


SharePoint Measurement

  • 100+ reports available as standard out-of-the-box with no additional configuration
  • Cross-channel analysis to measure the digital performance of SharePoint 2010 initiatives side-by-side with mobile, social, site and other campaign efforts
  • Automated collection and analysis of data
  • Measure SharePoint Internet, Intranet and Extranet systems
  • Official preferred analytics solution for Microsoft SharePoint



  • No additional fee for unlimited API usage
  • Open data and integration
  • Based on standard REST URLs
  • Connect Webtrends data to 3rd party applications such as Excel to create advanced data views
  • Create custom plugin's to connect to the Webtrends standard tracking tag


Webtrends On Premises

  • Requires hardware for analytics server and JavaScript collection servers
  • More versatile than hosted as you have the option of using logfiles, SDC (JavaScript tags) or both
  • Data secured internally
  • For historical reporting you can track as far back as your logfiles
  • Typically the cost is cheaper than hosted over three years
  • More control as software is managed internally
  • Unlimited report processing, unlimited profiles

Tags: Google Analytics Analytics Reporting Webtrends Web Analytics KPI Dashboards
Category: Web Analytics

blog comments powered by Disqus