Making Better Business Decisions Through Business Analytics

Category List


Tag List

Measurement Plan (2)
Webtrends (13)
Hashtag (2)
Facebook (11)
New Look (1)
Administration (1)
Change History (1)
Short video (1)
Heatmaps (1)
Eu Cookie Law (1)
ICO (1)
Sina Weibo (1)
Majority (1)
RSS (1)
China (1)
Dashboards (1)
Early Adopters (1)
Competitive Advantage (1)
Sharepoint Partners (1)
Analytics (3)
Measurement Strategy (3)
Webtrends SharePoint Partners (1)
Web Design (5)
Responsive Design (1)
River Island (1)
Videogames (1)
Foursquare (1)
Advertising (1)
4G (1)
Wrestlemania (1)
Urban Outfitters (1)
Campaign Measurement (7)
Mobile Analytics (1)
Apps (2)
Gamification (2)
Digital Spin (1)
Redirect (1)
SharePoint Partnership (1)
Avon (1)
Brand Reach (1)
Privacy Policy (2)
YouTube Analytics (1)
Google Web Analytics (1)
Web Analytics (12)
Black Friday (1)
Quick-wins (1)
WWE (1)
LinkedIn (1)
Google Custom Templates (1)
ASOS (1)
Pinterest (3)
Channel 4 (1)
Confident CAPTCHA (1)
Social Media Analytics (1)
Technology (4)
Apple (1)
YouTube Paid Channels (1)
Old Spice (1)
Company Culture (1)
Adoption Lifecycle (3)
Microsoft SharePoint Partners (1)
TNA Wrestling (1)
Performance Dashboard (1)
Bank Fashion (1)
Google Analytics Opt Out (1)
Vine (3)
Personalisation (1)
Cookie Law (4)
Filtering (1)
Google (2)
Eu Directive (4)
PlayThru (1)
Customer Journey (2)
uberVU (1)
Android (1)
SEO (2)
Social Media Management (1)
Webtrends Explore (1)
YouTube (4)
Webtrends Lifetime Streams (1)
Multi-channel funnels (1)
Instagram (4)
Mobile Browsers (1)
Contextualisation (1)
UX Design (1)
Hootsuite (2)
Social Media (20)
Digital Campaigns (4)
Engage 2013 (4)
Ecommerce (1)
Custom Tagging (1)
Netflix (1)
Tumblr (1)
Video Analytics (3)
minteye (1)
US Elections (1)
Gangnam Style (1)
Landing Page (1)
KitKat (1)
CAPTCHA (1)
Google Analytics (10)
Hulu Plus (1)
Snapchat (1)
Twitter (10)
Marketing (3)
Innovators (1)
KSI (1)
Analytics Reporting (9)
Google Share Reports (1)
Branding (1)
Topshop (1)
Type-In (1)
Site Customisation (1)
Google Analytics Premium (2)
Nestle (1)
Post Promotion (1)
Digital Marketing (3)
Standardisation (1)
KPI (3)
Website (2)

Tag Cloud

Sharepoint PartnersTNA WrestlingPlayThruEu Cookie LawSnapchatQuick-winsUX DesignStandardisationCustomer JourneyTechnologyBank FashionGoogle Share ReportsWebtrends SharePoint PartnersCustom TaggingPersonalisationMicrosoft SharePoint PartnersTwitterRSSGoogle Analytics Opt OutWeb AnalyticsGamificationAppsType-InMobile BrowsersConfident CAPTCHAEcommerceGoogle Analytics PremiumShort videoVideo AnalyticsCampaign Measurement Social MediaPerformance DashboardRiver IslandBlack FridayChannel 4Responsive DesignWebtrends ExploreAvonGangnam StyleTumblrLanding PageKSI4GMulti-channel funnelsDashboardsInnovatorsFacebookGoogle AnalyticsUrban OutfittersCAPTCHAFilteringMeasurement StrategyOld SpiceDigital MarketingGoogleAdministrationLinkedInChange HistorySharePoint PartnershipKPIChinaHashtagAndroidNew LookEu DirectiveBrand ReachMeasurement PlanPost PromotionVideogamesAdoption LifecycleDigital SpinYouTube Paid ChannelsNetflixRedirectASOSPinterestCookie LawAdvertisingNestleDigital CampaignsICOHeatmapsAppleMajoritySocial Media ManagementuberVUInstagramminteyeYouTubeWebtrends Lifetime StreamsCompany CultureWebtrendsHootsuiteSEOMarketingAnalyticsHulu PlusBrandingUS ElectionsEarly AdoptersGoogle Custom TemplatesGoogle Web AnalyticsFoursquareSina WeiboWWEAnalytics ReportingWrestlemaniaWeb DesignYouTube AnalyticsKitKatPrivacy PolicyWebsiteSite CustomisationMobile AnalyticsContextualisationCompetitive AdvantageSocial Media AnalyticsVineTopshopEngage 2013


Archive

2012

2013

2014

2015

2016

2017

What’s on the Twitter Vine and how can businesses use it to create a social media advantage?

February 20, 2013 at 12:18 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Vine, the new mobile app that allows users to capture and share short 6 second looped clips as tweets, has increased in popularity since its release a few weeks ago. Not to say it has gone all plain sailing after some early problems in relation to shared Vine adult content.

Whilst at first glance it looks like Twitter have rehashed the traditional GIF by offering the ability to add sound, there is an opportunity here for organisations to communicate to their twitter followers through short clips.

 

vine twitter logo

 

 

Can’t you just relay the same marketing message through YouTube?

Whilst this is a valid point, it all depends on the audience you are trying to communicate with and how they like to absorb information. People might not have the time to watch a 2 minute YouTube video that you have linked to in a tweet.

 

You might find it easier to convey your message as a ‘Vine’. For fashion retailers, this might be a snapshot of the latest fashion trends. Entertainers could show exclusive behind the scenes previews of their latest activities. The beauty of creating Vines is that you can do it straight from your smartphone in seconds...no need for video editing skills!

 

 

Let your audience create the Vine content for you

The most successful brands in social media are often the ones that communicate with their audience and actively encourage them to create content around your brand. Handled correctly, this can help strengthen a brands social reach.

 

ASOS are a prime example of brand that puts social media in the forefront of their marketing activities. Rather than just using the Vine app themselves, ASOS encouraged their followers to post Vine clips of themselves opening orders using the #ASOSUnbox hashtag.

 


What makes a good Vine message?

Leave your audience wanting more – use it as a medium to show short preview clips

 

Be creative – your clip doesn’t have to be recorded in one go. Use stock animation techniques like Malibu Rum used to communicate their ‘When good things come together’ slogan.

 

Call to action – use Vine’s to generate discussion or create a campaign like how the Cavendish Hotel did with its #ValentineVine competition.

 

 

Are you measuring your social media activities both internally and externally? Get in contact with Matraxis today to discuss how Social Media Monitoring can help your increase your social engagement and presence.



Tags: Social Media Twitter Vine Hashtag
Category: Social Media News

blog comments powered by Disqus