Making Better Business Decisions Through Business Analytics

Category List


Tag List

Measurement Plan (2)
Wrestlemania (1)
KitKat (1)
Technology (4)
Snapchat (1)
Instagram (4)
Webtrends Lifetime Streams (1)
SEO (2)
ICO (1)
Competitive Advantage (1)
Branding (1)
Post Promotion (1)
Privacy Policy (2)
Website (2)
Measurement Strategy (3)
Multi-channel funnels (1)
Social Media Analytics (1)
Digital Campaigns (4)
Engage 2013 (4)
Landing Page (1)
Responsive Design (1)
PlayThru (1)
Dashboards (1)
LinkedIn (1)
River Island (1)
Foursquare (1)
Video Analytics (3)
Redirect (1)
Hootsuite (2)
Administration (1)
Early Adopters (1)
Channel 4 (1)
KPI (3)
Gangnam Style (1)
Eu Directive (4)
Google Custom Templates (1)
Contextualisation (1)
Digital Spin (1)
Google Web Analytics (1)
Old Spice (1)
Adoption Lifecycle (3)
Change History (1)
Google Share Reports (1)
Standardisation (1)
Campaign Measurement (7)
Company Culture (1)
Marketing (3)
Black Friday (1)
Hashtag (2)
Netflix (1)
Heatmaps (1)
Microsoft SharePoint Partners (1)
Analytics (3)
Facebook (11)
Gamification (2)
Videogames (1)
Google Analytics Opt Out (1)
SharePoint Partnership (1)
Web Design (5)
Advertising (1)
Social Media (20)
Vine (3)
Apple (1)
Mobile Analytics (1)
Tumblr (1)
4G (1)
Apps (2)
Social Media Management (1)
Topshop (1)
New Look (1)
Urban Outfitters (1)
Bank Fashion (1)
Android (1)
Avon (1)
Pinterest (3)
China (1)
US Elections (1)
Webtrends Explore (1)
Personalisation (1)
YouTube Paid Channels (1)
YouTube Analytics (1)
Eu Cookie Law (1)
Digital Marketing (3)
KSI (1)
Twitter (10)
RSS (1)
UX Design (1)
Quick-wins (1)
Sharepoint Partners (1)
Brand Reach (1)
Customer Journey (2)
Ecommerce (1)
Filtering (1)
Type-In (1)
Innovators (1)
Webtrends SharePoint Partners (1)
Google Analytics (10)
ASOS (1)
Analytics Reporting (9)
Hulu Plus (1)
Sina Weibo (1)
Nestle (1)
WWE (1)
YouTube (4)
TNA Wrestling (1)
Google Analytics Premium (2)
uberVU (1)
Cookie Law (4)
Web Analytics (12)
Webtrends (13)
CAPTCHA (1)
Google (2)
Performance Dashboard (1)
Custom Tagging (1)
Mobile Browsers (1)
Short video (1)
Majority (1)
Confident CAPTCHA (1)
minteye (1)
Site Customisation (1)

Tag Cloud

AndroidAppleWebtrends ExploreDigital MarketingGoogle Web AnalyticsUX DesignDigital CampaignsLinkedInLanding PageEcommerceGoogle Analytics Opt OutBrand ReachVideogamesNew LookAdoption LifecycleVideo AnalyticsAnalyticsCookie LawUrban OutfittersCompany CultureGoogle AnalyticsTNA WrestlingConfident CAPTCHATopshopSocial MediaDigital SpinTwitterMobile AnalyticsPersonalisationChinaFacebookShort videoWebtrendsPrivacy PolicyICOInstagramEngage 2013BrandingRSSVineType-InContextualisationResponsive DesignCompetitive AdvantageDashboardsSnapchatHootsuiteSEOQuick-winsWeb DesignAvonCustomer JourneyKSIMicrosoft SharePoint PartnersGamificationHashtag4GAdvertisingMajorityGangnam StyleMulti-channel funnelsGoogle Custom TemplatesuberVUWrestlemaniaAnalytics ReportingPerformance DashboardPlayThruSharePoint PartnershipRedirectPost PromotionFilteringOld SpiceSocial Media ManagementASOSPinterestBlack FridayCustom TaggingMeasurement PlanEu Cookie LawYouTube AnalyticsWebtrends Lifetime StreamsChannel 4YouTubeGoogle Share ReportsGoogleSharepoint PartnersminteyeWeb AnalyticsWebsiteSite CustomisationStandardisationKPITumblrHulu PlusWebtrends SharePoint PartnersGoogle Analytics PremiumYouTube Paid ChannelsFoursquareMeasurement StrategyHeatmapsEarly AdoptersNetflixMarketingSocial Media AnalyticsEu DirectiveWWEUS ElectionsBank FashionSina WeiboAppsNestleInnovatorsTechnologyKitKatAdministrationChange HistoryMobile BrowsersCAPTCHARiver IslandCampaign Measurement


Archive

2012

2013

2014

2015

2016

2017

Will Android Kitkat kick-start a new age of branded technology?

September 05, 2013 at 12:30 PM

user_avatar

by Mikul Patel

Digital Marketing Consultant at Matraxis

Windows Dairy Milk Edition, Firefox Mustang or perhaps OS X Buzz Lightyear? As gimmicky as they sound, this could be the future of branded technology releases.

 

Hot on the heels of Microsoft proposed takeover of Nokia, Google announced a surprise deal with Nestle to name the next release of the Android OS "Android KitKat"; moving away from the generic sweet themed release names for previous versions. Will this spark the technology industry to create partnerships and brand their technology with large multinational companies?

 

google android nestle kitkat

 

 

Why brand technology releases?

Revenue generation

This would be the obvious reason which could work both ways. A large multinational company may wish to sponsor a technology service in return for branded exposure. This model could allow tech firms to offer their products at a lower cost or even free; avoiding the trap that app firms make when trying to monetise their service once it becomes popular. Alternatively, a large technology company may pay for the rights to use the licensed name of a global brand to increase market share.

 

 

Building on current relationships

If the partnership is already in place, why not take advantage of it and cross promote? Using Apple and Pixar animation studios as an example, Apple already release their OS X with generic animal themed codenames but why not utilise beloved character names from Pixar films such as Toy Story of Finding Nemo?

 

 

Create new cross promotion

When you consider that neither Google nor Nestle paid the other for this arrangement, there has already been talk of the cross promotional opportunities to promote both brands. Nestle plan to release special Android branded wrappers of KitKat to allow consumers to win a free Nexus tablet or Google Play credit.

 

android kitkat promo bar

 

Barriers to being branded

With partnerships comes the association with brands. If one brand has a controversial history, which could be applied to Nestle and their much publicised baby milk scandal, there is a potential risk to damage a brands image in the future.

 

Different company cultures may also prevent partnership deals being setup up. Where tech firms are generally young and fast moving, global multinationals that have been around for decades may have a more conservative view when it comes to digital technology. In the case the Google and Nestle, it apparently only took 24 hours from proposal to get the agreement signed off...now only if all companies communicated that fast!

 

It will be interesting to see if Google and Nestle continue their partnership for future releases of the Android OS and the buzz created both offline and online...perhaps next we will see Android Smarties or Android Aero?

 

 

Matraxis are independent specialists in the world of analytics and measuring the performance of your digital channels across website, mobile, social and email. Contact us today and let us tell you how you can acquire, convert and retain your visitors.



Tags: Google Android Nestle KitKat Technology Branding
Category: Technology News

blog comments powered by Disqus