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YouTube algorithm change rewards engagement with higher video search rankings

October 25, 2012 at 11:26 AM

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by Mikul Patel

Digital Marketing Consultant at Matraxis

 

Google are no stranger to changing their algorithms, as we have seen with the algorithm changes that are continuously made to Google Search; making search engine optimisation an ever more difficult task. However as online video usage grows, YouTube have recognised that video engagement is more important than view counts - how long are people viewing content and do they find it relevant?

 

Announced on the Official YouTube Partners and Creators Blog, the YouTube algorithm change will have a profound impact on video content creators. How easy will it be to create more engaging content as opposed to creating content to attract clicks (leading to possible ad revenue)?

 

 

YouTube video analytics and ranking

It was only recently YouTube introduced new measurements for YouTube Analytics, giving users a greater insight into their YouTube videos and engagement.

 

youtube analytics new measurements

 

Whilst some may argue that the new algorithm is good for ensuring video search relevance, it is unknown whether video likes/dislikes influence the weighting for video ranking. As you may notice, there are a lot of fake videos on YouTube…now only if these videos were demoted in ranking based on the number of dislikes they have received!

 

 

Video analytics away from YouTube

Whilst you are able to measure statistics for YouTube videos, what about videos that are hosted on your website and on your server? Are you measuring and reporting video engagement for these?

 

Matraxis Video Analytics is a solution developed to make reporting easy for your own hosted content…see time-driven and user interaction statistics for specific videos/groups of videos. Get in contact with Matraxis today to discuss how to achieve this!



Tags: Social Media YouTube Video Analytics SEO
Category: Social Media News

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