Making Better Business Decisions Through Business Analytics

Category List

Tag List

Company Culture (1)
Google (2)
Responsive Design (1)
Apps (2)
Advertising (1)
Video Analytics (3)
Hashtag (2)
YouTube Analytics (1)
Google Analytics Opt Out (1)
Apple (1)
Measurement Plan (2)
Measurement Strategy (3)
Sharepoint Partners (1)
Confident CAPTCHA (1)
Digital Campaigns (4)
New Look (1)
Personalisation (1)
Standardisation (1)
SEO (2)
YouTube Paid Channels (1)
Web Analytics (12)
Facebook (11)
Webtrends (13)
Google Web Analytics (1)
Cookie Law (4)
Marketing (3)
Gamification (2)
Instagram (4)
Netflix (1)
Technology (4)
Social Media Management (1)
Digital Marketing (3)
SharePoint Partnership (1)
Bank Fashion (1)
4G (1)
KSI (1)
Multi-channel funnels (1)
Competitive Advantage (1)
Hootsuite (2)
Type-In (1)
Analytics (3)
Mobile Browsers (1)
Customer Journey (2)
ASOS (1)
Adoption Lifecycle (3)
Redirect (1)
Avon (1)
Google Custom Templates (1)
Eu Directive (4)
Filtering (1)
Early Adopters (1)
Webtrends Lifetime Streams (1)
Privacy Policy (2)
Branding (1)
TNA Wrestling (1)
Google Analytics (10)
Channel 4 (1)
Analytics Reporting (9)
Android (1)
Custom Tagging (1)
Urban Outfitters (1)
Sina Weibo (1)
YouTube (4)
Topshop (1)
Wrestlemania (1)
Mobile Analytics (1)
Microsoft SharePoint Partners (1)
Eu Cookie Law (1)
Engage 2013 (4)
Google Analytics Premium (2)
Website (2)
Old Spice (1)
Webtrends Explore (1)
Short video (1)
Quick-wins (1)
Digital Spin (1)
Nestle (1)
PlayThru (1)
uberVU (1)
Snapchat (1)
Campaign Measurement (7)
Google Share Reports (1)
Twitter (10)
Webtrends SharePoint Partners (1)
Administration (1)
Heatmaps (1)
KitKat (1)
Pinterest (3)
Vine (3)
Landing Page (1)
Performance Dashboard (1)
Social Media (20)
Black Friday (1)
Ecommerce (1)
Web Design (5)
Social Media Analytics (1)
Majority (1)
RSS (1)
UX Design (1)
LinkedIn (1)
River Island (1)
minteye (1)
US Elections (1)
WWE (1)
ICO (1)
KPI (3)
Dashboards (1)
Change History (1)
Foursquare (1)
Videogames (1)
Site Customisation (1)
Contextualisation (1)
Hulu Plus (1)
China (1)
Brand Reach (1)
Gangnam Style (1)
Tumblr (1)
Post Promotion (1)
Innovators (1)

Tag Cloud

YouTube AnalyticsGoogle AnalyticsPerformance DashboardPinterestOld SpiceGamificationLinkedInMobile AnalyticsAndroidMobile BrowsersDigital MarketingSEOAppsBank FashionMicrosoft SharePoint PartnersLanding PageEu DirectiveGoogle Web AnalyticsQuick-winsVideogamesGoogle Custom TemplatesRedirectGoogleSite CustomisationEarly AdoptersASOSPrivacy PolicyNew LookSharePoint PartnershipDigital SpinInstagramWeb DesignBrandingAdoption LifecycleMajorityRiver IslandFacebookSharepoint PartnersAdministrationHulu PlusBrand ReachTopshopEcommerceWebtrends Lifetime StreamsPersonalisationMarketingContextualisationKitKatHashtagFilteringConfident CAPTCHAuberVUDashboardsInnovatorsChange HistoryUrban OutfittersTwitterTNA WrestlingNestleSocial MediaWebtrends SharePoint PartnersChinaYouTube Paid ChannelsDigital CampaignsSnapchatMeasurement StrategySocial Media AnalyticsKPIStandardisationHeatmapsNetflixPost PromotionCookie LawAdvertisingMulti-channel funnelsCAPTCHAApplePlayThruWebsiteTumblrminteyeType-InKSIResponsive DesignCustom TaggingVineWebtrends ExploreCampaign Measurement Eu Cookie LawRSSWWEUX DesignWrestlemaniaCompetitive AdvantageSocial Media ManagementSina WeiboGoogle Analytics Opt OutGangnam StyleCompany CultureUS ElectionsFoursquareHootsuiteTechnologyAnalyticsGoogle Analytics PremiumBlack FridayICO4GWeb AnalyticsMeasurement PlanCustomer JourneyAnalytics ReportingVideo AnalyticsYouTubeWebtrendsShort videoAvonGoogle Share ReportsChannel 4Engage 2013








YouTube algorithm change rewards engagement with higher video search rankings

October 25, 2012 at 11:26 AM


by Mikul Patel

Digital Marketing Consultant at Matraxis


Google are no stranger to changing their algorithms, as we have seen with the algorithm changes that are continuously made to Google Search; making search engine optimisation an ever more difficult task. However as online video usage grows, YouTube have recognised that video engagement is more important than view counts - how long are people viewing content and do they find it relevant?


Announced on the Official YouTube Partners and Creators Blog, the YouTube algorithm change will have a profound impact on video content creators. How easy will it be to create more engaging content as opposed to creating content to attract clicks (leading to possible ad revenue)?



YouTube video analytics and ranking

It was only recently YouTube introduced new measurements for YouTube Analytics, giving users a greater insight into their YouTube videos and engagement.


youtube analytics new measurements


Whilst some may argue that the new algorithm is good for ensuring video search relevance, it is unknown whether video likes/dislikes influence the weighting for video ranking. As you may notice, there are a lot of fake videos on YouTube…now only if these videos were demoted in ranking based on the number of dislikes they have received!



Video analytics away from YouTube

Whilst you are able to measure statistics for YouTube videos, what about videos that are hosted on your website and on your server? Are you measuring and reporting video engagement for these?


Matraxis Video Analytics is a solution developed to make reporting easy for your own hosted content…see time-driven and user interaction statistics for specific videos/groups of videos. Get in contact with Matraxis today to discuss how to achieve this!

Tags: Social Media YouTube Video Analytics SEO
Category: Social Media News

blog comments powered by Disqus