Emerald Publishing Group Choose Webtrends Analytics to Manage Their Growing International Online Business
Press Release – London November 2011
Matraxis has recently signed Emerald Group Publishing
, a leading international and independent publisher of global research, to provide a Webtrends Analytics
based solution to manage their growing online publishing business. Emerald Group Publishing has installed the Matraxis solution at an enterprise level to achieve maximum understanding through the measurement of its online traffic across its digital business.
Emerald Publishing, with its international business Headquarters in Bingley UK, manages most of the web operations for more than 4,500 customers and partners from countries including Australia, Brazil, China, Malaysia and USA. With a dramatic worldwide increase in Emerald‟s web traffic throughout 2011 it was quickly realised that a greater understanding of their customers and their online behaviour was needed. At this point Emerald decided to review the market for the best product solution and found Webtrends and Matraxis.
Key digital goals are to move closer to customers by providing localised online products to fit the market needs and use social media to reach communities in order to increase coverage and connect to more people. Emerald Publishing needs to inspire confidence to the authors of over 200 journals that they can disseminate research information quickly and sell more journal subscriptions to universities with high coverage to customers through a high quality service.
“We believe that the Webtrends based solution we chose to be implemented from Matraxis will help us achieve our goals and enable us to really explore what our customers are doing. It will further deliver the market intelligence we need to help us to understand our business‟ strengths and weaknesses”, commented Dan Prendergast, head of digital. “We are very pleased with the way that Matraxis has facilitated the implementation process and helped make it a smooth journey”, Prendergast added.
Matraxis is the leading independent Webtrends Premier Partner in the UK with a team of consultants providing expertise in advanced web analytics as a foundation for improving web performance. Matraxis solutions are based on the 'Acquire, Convert, Retain' paradigm to ensure organisations maximise return from their digital investments in site, mobile and social to help clients expand their web presence beyond the website. The Matraxis range of unified digital solutions includes social media, live chat, email and CRM integration.
For more information contact Matraxis:
| 020 8133 8323