Making Better Business Decisions Through Business Analytics

Pets at Home cookie audit case study

 

We have found the Matraxis service to be efficient and comprehensive. The turnaround was within the timescales set out at the start of the project and the report is insightful and provides clear recommendations. I would be happy to recommend Matraxis to other companies looking to complete a cookie audit.

Customer Communications Manager - Pets at Home Ltd (petsathome.co.uk)

 

 

Business overview

Pets at Home Ltd is the largest pet store retailer in the UK with over 320 stores nationwide in addition to a customer website, with a range of products including food, toys, bedding, medication and accessories.

 

pets at home cookie policy 

Challenges

  • Unaware of the website cookies being used on customer website

  • Help with identifying which cookies were intrusive and necessary

  • Required assistance on how to follow the new EU/UK privacy laws

 

 

Results

  • Used the audit report to create a new 'Cookie Policy' page for customers to visit

  • Greater understanding on cookies and which cookies are needed for website operation

 

 

Matraxis consultants were able to identify the active cookies used and categorise them to determine how intrusive they were to a website visitors privacy

 

An Matraxis Website Cookie Audit is an affordable service to help organisations understand the use of cookies on their website and their impact on new EU/UK privacy laws.

 

To find out more:

 

Call  +44 20 8133 8323

Email  info(at)matraxis.co.uk