Driving Intelligence Through Advanced Analytics

Pets at Home cookie audit case study


We have found the Matraxis service to be efficient and comprehensive. The turnaround was within the timescales set out at the start of the project and the report is insightful and provides clear recommendations. I would be happy to recommend Matraxis to other companies looking to complete a cookie audit.

Customer Communications Manager - Pets at Home Ltd (petsathome.co.uk)



Business overview

Pets at Home Ltd is the largest pet store retailer in the UK with over 320 stores nationwide in addition to a customer website, with a range of products including food, toys, bedding, medication and accessories.


pets at home cookie policy 


  • Unaware of the website cookies being used on customer website

  • Help with identifying which cookies were intrusive and necessary

  • Required assistance on how to follow the new EU/UK privacy laws




  • Used the audit report to create a new 'Cookie Policy' page for customers to visit

  • Greater understanding on cookies and which cookies are needed for website operation



Matraxis consultants were able to identify the active cookies used and categorise them to determine how intrusive they were to a website visitors privacy


An Matraxis Website Cookie Audit is an affordable service to help organisations understand the use of cookies on their website and their impact on new EU/UK privacy laws.



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