Plymouth University Signs Up With Matraxis to Deliver Webtrends Solution to Maximise Online Investment
Matraxis is the sole preferred Webtrends for SharePoint partner in the UK with more than 10 years' experience of providing independent advice as a Webtrends reseller to more than 200 clients.
As a Microsoft SharePoint user, Plymouth University will be using Webtrends to analyse activity on its main www.plymouth.ac.uk site in order to maximise the effectiveness of campaigns and other targeted online communications. The university has a hugely diverse range of audiences - from current and prospective students and staff to alumni, business partners and other research organisations.
Marketing and communications and other staff will be able to track a campaign in its entirety and use the data from Webtrends to ensure that succeeding campaigns reach their target audiences even more effectively. Rebecca Lee, Digital Manager, External Relations, said: "Like other universities, we need to make more intelligent use of technology. We want to be cutting edge, not catching up"
"Webtrends has a very user-friendly interface, which is critical in a large university where users are pressed for time and are of mixed abilities. But user access levels are customisable and being able to suggest additions and improvements was another plus. There's a support desk too, of course"
Matraxis is the leading UK web analytics solutions company for organisations looking to gain maximum return from their online investments. Matraxis has been a Webtrends trusted partner for 10 years and in that time has helped more than 200 Webtrends customers across a range of sectors including the Skills Funding Agency, Oxford University Press, The National Archives, Emerald Publishing, Surrey County Council and E.On to implement internet, intranet and extranet solutions, also providing valuable ongoing support.
Webtrends provides industry-leading analytics across mobile, social and web for more than 3,500 global brands including Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints and The Telegraph.