Every organisation that has invested in the creation of a website can benefit from Search Engine Optimisation (SEO).  The key goal of SEO is to first identify areas of weakness in the website and then to provide personal guidelines on design techniques to convey most relevant information to internet searchers and improve ranking performance.

• Matraxis combines years of industry expertise, together with leading technology from WebTrends and WebPosition to bring an effective on-going solution to organisations seeking to improve visitor acquisition to the site
• SEO helps optimise organic and paid inclusion by improving the rankings of Web Pages within search engine results. This is achieved through initial site analysis which in turn identifies areas that require development attention

 The following components highlight the key areas covered in the Matraxis service:

• Business Requirements Analysis.  

Identifies your business needs and relates to technical requirements and scopes the steps needed to achieve goals

• Keyword Analysis.  

Establishes the niche keywords and phrases that target your ideal audience and achieve top organic positions within search engines

• Site Analysis. 

Reports on your site covering areas such as current ranking, link popularity, search-engine-readiness, plus other criteria

• Content Optimisation. 

Creation of additional search-engine-friendly pages and optimisation of existing pages, based on the established keywords / key phrases specifically relevant to your industry sector and competitive environment

• Site Submission. 

To major national and international search engines and directories, and reputable, related sites such as portals

• Reporting and On-Going Support. 

This on-going service covers maintenance of ranking status through reoptimisation and resubmission to search engines

Matraxis will help you specify a package to suit your business goals and your budget.  Please contact us to discuss your requirements and for further advice. We will quickly be able to advise on the level of investment required to improve your web site performance.