Website Testing Audit
Over 40 website measurements to audit your website
A Matraxis website testing audit is designed to provide a comprehensive view of your organisations website; performance can be measured and displayed in a format that is easy to understand and action immediately. Audits should be used as the first step towards improving the usability of any website and ensuring visitors are finding the content that they require with minimum fuss.
Website audit measurement tests
The following tests are conducted under a Matraxis website audit:
| 1 |
Accessibility summary |
Summary score for website accessibility |
|
2 |
Alternative text |
Check that alternative text is specified for users with visual disabilities, and used correctly |
|
3 |
Amount of content |
Check the amount of content used on each page of the website |
|
4 |
Analytics |
Checks for use of any website analytics software |
|
5 |
Broken links |
Check for broken links (i.e. links to pages or content which does not exist) |
|
6 |
Contact details |
Looks for all emails, phone numbers and postal addresses on this website |
|
7 |
Content keywords |
Analyse how well optimised the website is for specified keywords |
|
8 |
Content summary |
Summary score for content quality |
|
9 |
Design variations |
List different designs used by this website. |
|
10 |
EPrivacy law |
Detect potential infringement of the 2011 EU ePrivacy law |
|
11 |
Error pages |
Checks the website for apparent errors and broken pages. |
|
12 |
|
Track and improve relevant social activity on Facebook. |
|
13 |
Flash |
Check for appropriate use of Flash |
|
14 |
Freshness |
Determine how up-to-date a website's content appears |
|
15 |
Headings |
Check that headings are used and specified correctly |
|
16 |
Image usage |
Check for appropriate use of images. |
|
17 |
Incoming links |
Count the number of links to this website |
|
18 |
Internal links |
List the most strongly linked to pages in the website, particularly to search engines |
|
19 |
Internal search |
Checks whether the website contains any internal search capability. |
|
20 |
Languages |
Checks what languages are used on the website. |
|
21 |
Link states |
Check whether links have distinct appearances for key states. |
|
22 |
Links |
Report on how links are used in this website |
|
23 |
Marketing summary |
Summary score for marketing |
|
24 |
Metadata |
Check that metadata is used and specified correctly |
|
25 |
Outgoing links |
Report on any outgoing links from this website |
|
26 |
Overall summary |
Summary score for entire website |
|
27 |
Popularity |
Checks how popular the site is, and what the popularity trend is |
|
28 |
Printability |
Check whether pages appear optimised for printing. |
|
29 |
Readability |
Checks the text on a page and reports on approximate readability. |
|
30 |
Redirections |
Check for client-side redirections |
|
31 |
Search engine results |
Check that this site correctly specifies content for search engine results pages (SERPs) |
|
32 |
Search ranking |
Check the placement of the website against competitors for a specified search engine phrase |
|
33 |
Site structure |
Analyse the depth and breadth of this website structure |
|
34 |
Social interest |
Track social interest in this site. |
|
35 |
Speed |
Test the loading speed of the website |
|
36 |
Spelling |
Check spelling of text in this website |
|
37 |
Spiderability |
Ensure this website can be effectively spidered |
|
38 |
Stylesheets |
Check for appropriate use of CSS (Cascading Stylesheets). |
|
39 |
Technology summary |
Summary score for technology |
|
40 |
|
Track and improve the Twitter account(s) for this website. |
|
41 |
Typosquatting |
Checks whether variations of this domain name are registered by other websites. |
|
42 |
URL chopping |
Check that URLs handle chopping, i.e. reduction to a higher path |
|
43 |
URL format |
Check that web addresses (URLs) used on the site are clean and user-friendly |
|
44 |
Visual interest |
Check for visual variety. |
|
45 |
W3C compliance |
Check that the website complies with W3C standards |
Audits can be conducted independently or in conjunction with other Matraxis services. The following step process is typically carried out::
- Aims and objectives: defining the goals for the audit and the methodology to be used throughout the auditing process
- Technical audit: conducting the automated audit and documenting all results into graphical format
- Documentation: compiling the report document together in a suitable format as requested
- Support: guidance on what to do with website audit information
