Analyse page real estate effortlessly, overlaying web metrics and navigation analysis as you browse your site

WebTrends SmartView makes it easy to evaluate page real estate so you can optimise link prominence and content effectiveness and improve page conversion. With SmartView, you can evaluate the popularity of each individual page link with click-through, path and scenario metrics superimposed on the page you’re viewing. This helps you understand a visitor’s interaction with a page so you can optimise page conversion and drive more traffic deeper into the site.

What you can do with the WebTrends SmartView:

• Identify which promotions, links and content on your homepage and other pages get the greatest response
• Evaluate page performance, analysing conversion, path and traffic information
• Quickly identify real estate “hot spots” to help you prioritise critical product offers and content so you can drive people further into the site
• View the most popular links that led to a particular page to get a sense for whether or not visitors are navigating the site the way you intended