Real time analytics is based on providing information in a timely and convenient manner. Organisations are now demanding statistical information to be available whilst campaigns are being run; as opposed to the next day or at the end of an campaign.
Using real time analytics can enable firms to take advantage of early trends that can be identified with the aid of advanced quick-wins analysis. Using such techniques can give organisations a competitive advantage over competitors.
What does real time analytics cover?
Real time analytics can be found across a variety of analytical applications such as:
Website analytics – who is entering your website and what pages are the navigating in real time?
Social media analytics – who is engaging with your social media content by sharing?
Email marketing analytics – at what specific times are people opening your email campaigns?
Online video analytics – how people are interacting with your video content
Real time analytics in the new web
As the next stage of the internet analytics moves towards creating a digital portfolio, products such as Webtrends Analytics 10 are taking innovative steps to providing real time data visualisation to support traditional timely metrics. To take it one step further, the creation of a custom executive dashboard can assist higher management in keeping an eye on progress.
Google Analytics have recently implemented a new update that integrates real time updates; tracking the immediate on website traffic. Matraxis Google Analytics consultancy can assist with helping you understand how to make successful use of this data.
Advantages of real time analytics
Instantly available reports
Early analysis of data
Make real time decisions
React to market changes ahead of competition