Acquire New Visitors, Deliver a Relevance, Increase Conversion, Gain Loyalty
The Matraxis Proven Approach to Deliver Web Analytics
Our team of analytics consultants and partners have helped hundreds of companies deliver best fit analytics solutions. The vital driver is how your site goals can be achieved.
We offer a full range of services from advice and guidance through to full implementation:
- Analytics strategy, how to approach analytics to meet requirements
- Site Architecture Audit
- Analytics healthcheck, of existing configurtion
- Product selection, best fit to suit requirements
- Site data collection and tagging options
- Business Analytics Integration
Web Analytics is the process of measuring, collecting, analysing and reporting data for purposes of understanding and optimising web usage. Organisations gain value from website analytics by applying data towards making cricital business decisions.
Digital analytics embraces all aspects of visitor digital interaction and includes:
Evolution of Web Analytics
Web analytics has evolved from a simple tool to aid technical performance to a full digital analytics suite covering every aspect of digital presence:
1 - Website reporting via log files to report basic statistics such as Hits and Page Views.
2 - Site analytics and site tagging. Advanced reporting helped create a deeper understanding of the visitor journey and the new role of the "web analyst".
3 – Digital business analytics combining data from a variety of sources away from just the website. A focus on visitors, campaigns and real time engagement.