Website Analytics
Website analytics is a critical tool for organisations seeking to understand their web presence and how website visitors are interacting with their content. The application of collected data towards real business decisions is where organisations will find a return on their investment and improvement on their web based business performance.
Website analytics falls under the category of web analytics; other related topics include:
Website Analytics Products
Webtrends Analytics, one of the pioneers in delivering website analytics since the invention of the web, is a paid-for solution for organisations looking for a comprehensive and innovative analytical product. As a leading UK Premier Partner and Master Distributor, Matraxis believe Webtrends to be a leading solution for enterprises of all sizes.
It is becoming more common for organisations to use complementary analytical products alongside paid-for services. Google Analytics is the leading free analytical solution for organisations on a low budget. Matraxis’ Google Analytics consultancy service is a cost effective way for organisations to actively get the most out of their package with our expert consultants.
Web Analytics advantages
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Monitor your website visitors and users
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Use data to optimise your website
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Identify new business opportunities
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Produce content that is relevant
Evolution of Web Analytics
The internet has seen rapid growth over the last 20 years. This is no different with analytics which can be defined as below:
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1st stage - Website reporting via log files to report basic statistics such as Hits and Page Views.
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2nd stage - Website analytics with the emergence of JavaScript. Advanced reporting helped create a deeper understanding of the visitor journey and the new role of the "web analyst".
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3rd stage – Digital analytics combining data from a variety of sources away from just the website. A focus on people, campaigns and engagement.
