Facebook Analytics
Facebook is by far the biggest global social media networking site with over 500 million registered users. Its openness has created a revolution in the way people communicate with each other. In addition, 250 million users have access to Facebook via a mobile device.
Organisations have taken advantage of Facebook as a way of advertising their brands, or even direct selling to their customers. Being an online platform, it can often be hard to see what return is being made from an organisation's Facebook presence; this is not the case when it comes to using Webtrends Analytics 10.
Using the Facebook API, Webtrends Analytics 10 can collect statistical data from Facebook pages and apps. Leveraging the Webtrends tag, further data can be gathered from social conversations. Supported with easy to read infographics, here are just some of the items that can be tracked and reported:
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Much more than Facebook Insights
Webtrends Analytics 10 pulls in more data than what can be found from Facebook Insights (the basic built-in analytics tool found on Facebook). Furthermore, Webtrends Analytics is able to hold on to this information for a longer period of time; enabling organisations to review and compare past Facebook data.
