Marketers do not want to be overwhelmed with too much data; instead they want data that is meaningful and easier to work with. In addition, data displayed in the right context and on a timely fashion can be the difference between gaining a competitive advantage over competitors.

Webtrends Analytics 10 does not make the task of finding crucial sets of data laborious; it now simplifies the process, allowing organisations to understand trends, campaign performance and much more in a shorter space of time.

No compromise in Data Analytics

Building upon its strong reputation for providing advanced analytics, Webtrends Analytics 10 will see no compromise in its features; thus still providing businesses with the most accurate and detailed analytics in the market.

The new interface will give the illusion that you are viewing an infographic (a popular web 2.0 trend), but hidden under that will be the ability to drill further down into analytical data and understand how people are interacting with pages and marketing campaigns. Other exciting design features include:

• Search term word clouds
• Geo-visualization maps
• Heatmaps in reports
• Click to drill down further
• Intelligent campaign discovery