As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allow the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.

See the following table to compare the packages that are available for WebTrends Analytics 8 and use the hyperlinks to view areas in more detail:

Features/Capabilities	Standard Package	Marketing Package	Advanced Marketing Package	Commerce Package
Performance Dashboards	ü	ü	ü	ü
BI Integration (ODBC access)	ü	ü	ü	ü
Overview Dashboards	ü	ü	ü	ü
Report Templates	ü	ü	ü	ü
Visual Path Analysis	ü	ü	ü	ü
Visual 5-Point Scenario Analysis	ü	ü	ü	ü
SmartReports (report exports)	ü	ü	ü	ü
Interactive Reporting Console1	ü	ü	ü	ü
In-product Customer Centre2	ü	ü	ü	ü
Pre-defined Segmentation		ü	ü	ü
Custom Audience Segmentation			ü	ü
Custom Reporting			ü	ü
Report Categories
Onsite Advertising Reports	ü	ü	ü	ü
Referrer and Domain Reports	ü	ü	ü	ü
Search Engine Reports	ü	ü	ü	ü
Visitors Reports	ü	ü	ü	ü
Geography Reports	ü	ü	ü	ü
Onsite Search Reports	ü	ü	ü	ü
Pages and Files Reports	ü	ü	ü	ü
Navigation and Path Reports	ü	ü	ü	ü
Content Analysis	ü	ü	ü	ü
Parameter Analysis Reports	ü	ü	ü	ü
Browser and Systems Reports	ü	ü	ü	ü
Site Performance Reports	ü	ü	ü	ü
Campaign Reports		ü	ü	ü
Campaign Segment Reports		ü	ü	ü
Email Campaign Reports		ü	ü	ü
Custom Content Analysis			ü	ü
Custom Campaign Reports			ü	ü
Merchandising Reports				ü
Product Campaign Reports				ü
Product Segment Reports				ü
Sales Cycle Reports				ü

 ¹ The Interactive Reporting Console includes drill-down, drill-across, quick query, ad-hoc query, and report bookmarks

 ² The In-Product Customer Center includes web-based training and best practices documentation