Simply, Powerfully Understand Your Customers and Business Trends

Webtrends Analytics 9 accelerates your enterprise customer intelligence, taking you from raw data to better business decisions faster than any other analytics product. Simply click on numbers in the highly intuitive interface to crunch your data with the industry’s most powerful analytics engine. Expansive web services let you extend this insight throughout your organization – or add new context to your web site data by importing and collectively analyzing business intelligence from anywhere else.

With Webtrends Analytics 9, you can:

• Gain visibility into an account and trending information by reviewing all of your key metrics, report summaries and other information within a single interface.
• Quickly diagnose and remove conversion roadblocks on your web site.
• Correlate customer and business trends across multiple campaigns and channels.
• Optimize click-through rates on your home page or any other page on your site.
• Increase interaction with customers by optimizing online video and other rich media.
• Share key metrics throughout an organization and in any interface.
• Track visitors across domains with Webtrends’ patent-pending first-party cookie – without surrendering your SSL certificate.
• Absorb even the largest spikes in site traffic without any down time or worries about lost data.

Analytics for Everyone. No Instructions Necessary

The new Insight interface offers the most intuitive, least complicated analytics experience available today. This data visualization tool in Webtrends Analytics 9 lets anyone – even casual analytics users – quickly and easily understand changes in key metrics across an entire account, compare performance across campaigns and channels and creatively explore your data in ways never before possible.

Uncover Trends across Channels

Visually overlay any public RSS date feed on top of key metrics, such as page views or time-on-site. With this powerful new feature, you can overlay data from any public RSS feed directly on top of trended key metrics data such as page views or time-on-site. Add as many feeds as you like, including Webtrends Social Measurement to understand how your blogs, video channels and other interactive media are influencing your web site and brands.

Accurately Compare Data over Time

Almost any business notices patterns between weekends and weekdays. With weekend indicators, you can easily compare results for specific days of the week and view trends across aligned periods of time such as 28 days and 91 days.

Let Your Data Tell the Story

Turn isolated analytics metrics into narratives that anyone can understand. Story View automatically translates the language of analytics into plain English text, providing written context for what the data is indicating. The narratives can be copies and pasted into PowerPoint, Word, email, etc.

Keep Current in Excel.  Easy as 1-2-3

Review live analytics feeds throughout the day in a spreadsheet that anyone access. Complete the one-time set up for each feed in three easy steps.

Get Data in, Data Out.  No Restrictions, No Fees

Analytics 9 offers the most open, standards-compliant analytics platform available today. Webtrends application programming interface (API) lets you connect online and offline data to help you gain new cross-channel context. The best part: Access to your data is free using this self-service method.

Export Analytics Data Anywhere

Populate widgets, dashboards and other applications with context-rich web data using with Representational State Transfer (REST) URLs and other web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breeds solutions catered to your business.

Import Data from Any Standards-based Source

Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data.

Unsurpassed Analytics Power, Capacity for Unlimited Customer Intelligence

Analytics 9 is powered by Webtrends On Demand, a data collection, analysis and rendering engine that’s endlessly scalable and customizable. There’s literally no spike in data collection that our servers can’t handle, no limits on the amount of data you can collect and analytics without long reporting lags or down time.

Scale without Limits

Distinct data collection, analysis and rendering make it possible for Webtrends Analytics to absorb massive traffic spikes. Additionally, Webtrends On Demand’s geographically dispersed data collection centers are engineered to never exceed 50 percent capacity, even at peak hours.

No Sampling

Unlimited scaling lets Webtrends Analytics capture and analyze all of your data – even during the biggest traffic spikes. Unlike other analytics vendors, we never base reporting on incomplete samples of visitor traffic or site activity.

Slice and dice your data at will.

Create unlimited dimensions and measures based on any attribute or parameter.

Keep Track of Visitors Across Domains

Webtrends first-party cookie provides the most precise, complete tracking of unique visitors across web domains over time. This ensures your conversion results and campaign attribution are accurate, even if the visitor converts at a later time.

Build Your Own Tags

Webtrends Tag Builder provides an easy-to-use online interface that lets you quickly create standard and customized tags specifically tailored to your web site and business needs. Make as many tags as you’d like. This self-service offering is free.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences.

The Analytics Tools to Tackle Every Enterprise Customer: Intelligence Challenge

Analytics 9 Features by Category

Tracking, Data Collection
• Capacity. Data collection centers never exceed 50% capacity.
• Scalability. Independent data collection provides unlimited ability to capture data.
• Duplicate data. Fully redundant data collection prevents data loss.
• Cross-domain tracking. First-party cookie for tracking visitors across domains without surrendering SSL certificate.
• No Data sampling. All customer data is captured and analyzed.

Data Analysis
• Analytics Data Capture. Database tool that provides direct, secure access to web site data.
• Date Compare. Date range you are viewing and the date-rate range of comparison data.
• 5-Point Scenario Analysis. Detailed view of where - and why - visitors drop.
• Scalability. Independent data analysis provides extra server capacity for data analysis.
• Report Metrics Compare. Metrics for reports in sortable columns.
• Calculated Measures. Drag and drop customer results and other data into reports.
• RSS Overlay. Correlate external data from any public RSS source with analytics data.
• Measures. Create unlimited custom/calculated metrics, perform unlimited correlations.
• Lookup Tables. Use your own data as report dimension values, hierarchies.• Custom report configuration. Powerful, flexible custom report configuration.

Data In/Out, Standards Support
• Data collection API. Send data from mobile applications, devices and other sources to Webtrends hosted collection service.
• Data Extraction API. Integrate Webtrends data with Excel or reporting applications.
• Webtrends Connect. Six standards-based methods in one centralized location.
• REST URLs. Integrate data into Excel or dashboards, widgets and other analytics applications.
• REST URL Generator. Build Rest URLs for Excel 2007 and your own applications.
• Insight interface. Works with every major modern browser. Uses HTML, CSS, JavaScript.
• Scheduled Exports. One-time or repeated export/delivery of reports.
• Open Database Connectivity. Retrieve your data using ODBC calls.
• SOAP-based web services. Export/import data using SOAP-based web services.

Data Rendering, Reporting
• Account dashboard. Unprecedented visualization of key data across all of profiles.
• Profile dashboard. Holistic view of an individual profile, with multiple embedded views.
• Trend View. Powerful new trending data for time-based visualization of key data.
• Table View. Data in easily formatted columns.
• Drill-down reporting. Delve into data as much as 20 levels.
• Scenario analysis. Visual conversion funnels show how visitors move through a site.
• Story View. Key metrics translated into a narrative with non-technical language.
• Weekend overlay. Shows how trends for key metrics align by days of the week.
• SmartView. Performance overlays let you review standard metrics for pages and specific content.
• Rolling Data Range. Always gives you a default starting point to do analyze site results.
• Referenceable URLs. Distinct URLs provided for every report to simplify sharing, updates.
• Web 2.0 reports. Preconfigured reports rich media.
• Dashboards. Customized to provide updates on important metrics, performance goals.
• Bounce rate for profile. Shows percentage of visits that only view one page.
• Report in 9 languages. Report on your data in nine languages. (ON-DEMAND only)

Ease of Use
• Tag Builder. Interface lets you quickly create standard and advanced tags.
• Streamlined administration. Customized access rights for individual users or categories of accounts.
• Report Meta Search. Search for a specific metric or dimension across all of the reports in a profile.
• Hover stats. See exact metrics for an individual day in Trend View and RSS Overlay.
• Copy and paste from data tables. All of the data in the data tables, formatted to be easily added to applications.
• Live Excel dashboards in 3 steps. Find report, copy REST URL, paste into Excel.
• Share in account dashboard. Click Share to export your account dashboard to a CSV file.
• Feedback. Get Satisfaction feedback tool built into the interface.
• Simple CSV export. Quickly export data for email or analysis in BI tools.
• Quick stats for key metrics. Your most important numbers in one list.
• Report filtering. Find reports by typing a measure or dimension into the filter.