As the foundation of the Webtrends Marketing Lab, Webtrends Analytics provides accurate, timely metrics that allows the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.

Marketing Package

The Marketing Package allows you to prove and improve the impact of online marketing campaigns on your web channel.

• Increase your campaign ROI
• Identify top performing campaigns and eliminate poor performers
• Measure and compare performance of your online demand channels – search, affiliates, email, banners, and more – down to individual campaign using pre-defined campaign drilldown hierarchy
• Accurately identify which campaigns drive the highest conversion by measuring the number of unique visitors that respond to each campaign
• Measure performance of paid and organic search:
• Identify the impact organic and paid search terms have on your online sales
• Identify your valuable visitors by Life Time Value and measure Life Time Value by campaign
• Understand the geographic distribution of your web site visitors down to area code and measure the impact of your campaigns by geography

Target Audience

The Marketing Package is designed for companies that need in-depth reporting on online campaigns and search marketing programs, and require no customization of the pre-configured Webtrends reports.

Marketing Package Features

• Performance Dashboards
• Standard and Customisable Overview Dashboards
• Standard and Customisable User Templates
• Business Intelligence Integration (ODBC Data Access)
• Visual Path Analysis
• Visual 5-Point Scenario Analysis
• SmartReports and report export capability
• SmartView browser overlay
• Interactive Reporting Console (drill-down, drill across, quick query, ad-hoc query, and report bookmarks)
• In-product Customer Center (documentation and web-based training)

Marketing Package Reports

The Marketing Package provides pre-defined dimensions and measures that rely on Webtrends well-known parameters and standard drill-down hierarchy for reporting. For a detailed listing of the reports that are included with the Standard Package is available on request, but include:

• Campaign Reports
• Campaign Segment Reports
• Email Campaign Reports
• Onsite Advertising Reports
• Referrers Reports
• Search Engine Reports
• Visitors Reports
• Domains Reports
• Geography Reports
• On-Site Search Reports
• Pages and Files Reports
• Navigation and Path Reports
• Parameter Analysis Reports
• Browser and Systems Reports
• Site Performance Reports

Additional Capabilities Available from WebTrends

• As your web analytics reporting needs grow and change, you may want to consider the following capabilities that will enhance the Marketing Package:
• Advanced SmartView browser overview: view Webtrends results directly on your web site
• Custom Reporting: customise Webtrends results to the specific objectives and needs of your business.
• Marketing Warehouse: drive targeted and relevant marketing campaigns based on the needs and preferences of your customers