Explore these product tours for a look at the new Webtrends 8.6 and for insight into how Webtrends can help you meet your business objectives. Each tour is a few minutes in length, exploring a specific web marketing and analytics topic.

Search Engine Results Learn how to measure and improve your Search Engine Marketing ROI by analysing the acquisition, conversion and profitability of your paid and organic search result

Marketing Campaign Effectiveness Find out how to optimise your campaigns and stretch your marketing dollar with comprehensive analysis across all of your acquisition activities.

Navigation Analysis Discover how to optimise page, path and scenario conversion with easy-to-interpret diagrams and visual path analysis.

eCommerce Learn how to improve your e-commerce initiatives with insight into the effectiveness of your merchandising mix, checkout scenarios, product descriptions, marketing campaigns and more.

Content Effectiveness Identify the content that is effective in driving customers to the next step, allowing you to streamline your content, making your site easier to use and less costly to maintain.