•    Marketing Performance Management: The Essential Guide for Web-Smart Marketers
Web analytics is evolving into Marketing Performance Management (MPM), which focuses on measuring, managing, analyzing and optimizing ROI. It’s about building relationships with customers and increasing their lifetime value.

•    Measuring Web 2.0 Technologies with Webtrends Marketing Lab
Part 1: RIA and RSS Up Close
Web 2.0 is an industry term that has received a great deal of attention. In this document we will help define how companies are using Web 2.0, the advantages it can provide to your organization and most importantly, how customers measure and optimize it with WebTrends.

•    Measuring Web 2.0 Technologies with Webtrends Marketing Lab
Part 2: Broadcast Media Up Close
In this guide, we’ll examine the challenges marketers face when leveraging broadcast media technologies such as online video and mobile media to drive customer engagement and build brand loyalty. We’ll also focus on best practices for measuring and optimizing these technologies.

•   5 FAQs About KPIs
Here are the most frequently asked questions about KPIs with answers from Webtrends.

•    Webtrends for Microsoft SharePoint
Microsoft Office SharePoint Services 2007 (MOSS) is an integrated platform designed specifically to providing web content and document management, search capabilities, and communication processes.

•    Sell More, Pay Less: Drive Conversions with Unrelated Keywords
Online conversions often originate from traffic generated by keywords that are entirely unrelated to the items eventually purchased. Are these conversions completely random, or do trends exist within them that can be leveraged to maximize your online revenue? Read on and find out for yourself.

•    Using Web Analytics with Microsoft Silverlight
Webtrends and Microsoft Silverlight™ make a valuable combination for measuring the effectiveness of Web 2.0 technologies.

•    Social Measurement: You’re no longer the sole proprietor of your brands
Your customers and everyone else who talks about your organization on blogs and other social media channels such as Twitter, YouTube and Flickr own a stake.