As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allows the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.

Advanced Marketing Package

The Advanced Marketing Package allows you to leverage WebTrends market-leading custom reporting to design reports that are specific to the needs of your business.

• Increase your campaign ROI:
• Measure campaign performance based on results that are unique to your business
• Measure and compare performance of your online demand channels—search, affiliates, email, banners, –and more—down to individual campaign using conversion and performance results that are unique to your business
• Easily measure the outcome of A/B testing based on the performance results that are unique to your needs
• Identify which campaigns drive the highest online registration or applications
• Identify which paid and organic search terms drive the highest conversion
• Identify the impact organic and paid search terms have on driving online registration or application conversion
• Identify which paid and organic search terms drive visitors to your most valuable content
• Define visitor segments that are relevant to your business and measure campaign results by these unique segments
• Answer unique questions that are important to your business

Target Audience

The Advanced Marketing Package is built for non-commerce companies that want the flexibility to design marketing reports that answer questions that are unique to their business.

Advanced Marketing Package Features

• Advanced Marketing Package Reports (listed below)
• Custom Reports
• Performance Dashboards
• Standard and Customisable Overview Dashboards
• Standard and Customisable User Templates
• Business Intelligence Integration (ODBC Data Access)
• Visual Path Analysis
• Visual 5-Point Scenario Analysis
• SmartReports and report export capability
• SmartView browser overlay
• Interactive Reporting Console (drill-down, drill across, quick query, ad-hoc query, and report bookmarks)
• In-product Customer Center (documentation and web-based training)

Advanced Marketing Package Reports

The Advanced Marketing Package allows you to customize reports to address unique business questions or design reports to meet requirements of your business users. For a detailed listing of the reports that are included with the Standard Package is available on request, but include:

• Campaign Reports
• Campaign Segment Reports
• Email Campaign Reports
• Onsite Advertising Reports
• Referrers Reports
• Search Engine Reports
• Visitors Reports
• Domains Reports
• Geography Reports
• On-Site Search Reports
• Pages and Files Reports
• Navigation and Path Reports
• Parameter Analysis Reports
• Browser and Systems Reports
• Site Performance Reports

Additional Capabilities Available from WebTrends

As your web analytics reporting needs grow and change, you may want to consider the following capabilities that will enhance the Advanced Marketing Package:

• Advanced SmartView browser overview: view WebTrends results directly on your web site
• Marketing Warehouse: drive targeted and relevant marketing campaigns based on the needs and preferences of your customers