As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allows the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.

Commerce Package

The Commerce Package is ideal for organisations that are looking to optimise the effectiveness of their commerce initiatives.

• Use WebTrends’ 5-point scenario analysis to determine what landing pages are driving people into your shopping cart and identify key exit pages that detour people from converting
• Quickly identify top performing products to increase sales:
• Leverage WebTrends Product Drilldown to easily view and compare product performance from product category down to individual SKU
• Have a complete view of all your product performance results in one view — from average order value, revenue, orders — including custom results that are unique to your online business
• Identify which campaigns and search terms (paid or organic) drive the highest sales and which products are being sold per campaign or search term
• Determine which visitor segments drive the most revenue for your organisation:
• Isolate products and campaigns that are most effective at converting new buyers
• Determine which products and campaigns are most effective at driving repeat sales
• Measure how on-site search drives product sales and isolate customer needs based on terms that are searched for but produce no results

Target Audience

The Commerce Package is built for commerce companies that need to track campaign and product mix performance tied to revenue results.

Commerce Package Features

• Commerce Package Reports (listed below)
• Custom Reports
• Performance Dashboards
• Standard and Customisable Overview Dashboards
• Standard and Customisable User Templates
• Business Intelligence Integration (ODBC Data Access)
• Visual Path Analysis
• Visual 5-Point Scenario Analysis
• SmartReports and report export capability
• SmartView browser overlay
• Interactive Reporting Console (drill-down, drill across, quick query, ad-hoc query, and report bookmarks)
• In-product Customer Center (documentation and web-based training)

Commerce Package Reports

The Commerce Package allows you to customise reports to address unique business questions or design reports to meet requirements of your business users. For a detailed listing of the reports that are included with the Commerce Package is available on request, but include:

• Merchandising Reports
• Product Campaign Reports
• Product Segment Reports
• Sales Cycle Reports
• Campaign Reports
• Campaign Segment Reports
• Email Campaign Reports
• Onsite Advertising Reports
• Referrers Reports
• Search Engine Reports
• Visitors Reports
• Domains Reports
• Geography Reports
• On-Site Search Reports
• Pages and Files Reports
• Navigation and Path Reports
• Parameter Analysis Reports
• Browser and Systems Reports

Additional Capabilities Available from WebTrends

As your web analytics reporting needs grow and change, you may want to consider the following capabilities that will enhance the Commerce Package:

• Advanced SmartView browser overlay: view conversion results directly on your web site and segment data by the custom visitor segments that you’ve defined
• Marketing Warehouse: drive targeted and relevant marketing campaigns based on the needs and preferences of your customers