The Key Metrics Performance Dashboard features the ability to set goals to help you benchmark performance for the key performance indicators on the website. You can benchmark your acquisition campaigns, see if conversion is trending up or down and evaluate the effectiveness of your sales programs. In addition, you can set up a predictive “what if” scenario to help determine the impact a given KPI has on a marketing initiative.

For example, if a marketing executive identifies that the revenue performance target will not be met, they can quickly pose a “what if” scenario to identify the effect downstream metrics such as average order size, visit traffic or conversion rate have on your revenue performance targets to determine what marketing strategies should be used to meet their goals.