|
Performance Dashboards are intended to be used throughout an organisation. They’re designed to address pain points such as a lack of key metrics for determining and proving online marketing success, an inability to set and measure against performance goals, and difficulty in determining the cause and effect of metrics that roll-up to key performance indicators.
|
Performance Dashboards let you:
- Determine key metrics that tie directly to critical business initiatives: standard and calculated metrics
- Establish goals to benchmark current and future performance
- Perform “what-if” analysis to identify the downstream metrics that have the greatest impact on top-line KPIs
|
Challenges
- Lack of key metrics through which to determine/prove online marketing success
- Inability to set and measure against performance goals
- Difficult to determine cause/effect of metrics that roll-up to the key performance indicators
|
Results
- Monitor key metrics that tie directly to critical business initiatives
- Establish goals to benchmark current and future performance
- Perform “what if” analysis to identify the downstream metrics that have the greatest impact on top-line KPIs
|
|
Click here for examples of WebTrends Key Metrics and Campaign and Products Performance Dashboards which allow you to:
- Set goals and thresholds for each of the key performance indicators you would like to measure
- Determine key metrics that tie directly to critical business initiatives: standard and calculated metrics
- Dynamically receive updates on your performance relative to your goals
|
