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Authorised WebTrends Training consists of three courses:
For developers of WebTrends reports there is a 2 day "WebTrends Essentials" course covering the basics, and a 2 day "Advanced Reporting" course covering the more advanced features.
For business users of reports there is a 1 day "Understanding WebTrends" course.
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WebTrends for Technical Professionals: Essentials
This WebTrends training course is designed is designed to give you the knowledge to start using WebTrends quickly and easily. Through the use of demonstrations, hands-on labs, and lecture, our expert instructors guide you through the implementation of WebTrends SmartSource technology to collect client-side tagging data for analysing web visitor behaviour. You'll also learn how to apply the WebTrends JavaScript tag to your web pages allowing you to utilise some of the most popular WebTrends query parameters to capture additional data to measure content effectiveness, navigational effectiveness and conversion metrics. Configuring profiles, templates, and advanced features to create reports in WebTrends will also be covered.
Because SmartSource data technology is applicable to both WebTrends Software and WebTrends On Demand, exercises and demonstrations are provided for both environments allowing you to choose the exercises that best fit your needs.
Delegates attending this course will gain hands-on experience in:
- How WebTrends Works
- Using SmartSource Data Collection
- Defining and managing data sources
- Understanding the SmartSource JavaScript tag and WebTrends parameters
- Best Practice for applying the tag to your web pages
- WebTrends Parameter syntax
- Applying WebTrends Parameters to capture additional data
- Creating and managing profiles
- Standard Profiles
- Advanced Profiles
- Understanding visitor tracking methods
- First Party Cookie
- Tracking visitors across multiple domains
- Configuring filters and using them to narrow the scope of visitor activity
- Hit Filters
- Visit Filters
- Combining Filters
- Creating templates and dashboards to enable focused reporting
- Measuring content effectiveness and navigation patterns
- Content Groups
- Parameter Analysis*
- Path Analysis*
- Tracking conversion events
- Scenario Analysis*
- Measuring search engine results
- Paid and Organic Search*
- Assigning user rights to profiles, templates and reports
*Some of the advanced features covered in this class are not available with WebTrends On Demand Small Business edition
Certification
There is no formal certification associated with this course, but all delegates completing this course will receive an attendance certificate
Who should attend?
Administrators of WebTrends and anyone responsible for configuring WebTrends features including Data Sources, Profiles, Filters, Templates, etc.
Pre-requisites
Booking
Click here for schedules, prices and offers
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WebTrends for Technical Professionals: Advanced Reporting
Business users' requests have become increasingly sophisticated as they discover more about what can be measured and tracked on the web site. In order to succeed, they need access to the most advanced and targeted information possible. Although many requests may be solved by typical reports, more and more require advanced reporting capabilities. These increased needs can best be addressed by utilising WebTrends SmartReports, SmartView and Custom Reports.
In WebTrends for Technical Professionals: Advanced Reporting, our expert instructors use demonstrations, hands-on labs and lecture to guide you through the configuration and use of Custom Reports for tracking of campaigns, segmentation of visitors, analysis of ecommerce, and other custom reporting needs. You will also learn to set up and use SmartReports to export WebTrends data to Excel and combine it with external data, and SmartView to optimise link prominence, content effectiveness and improve page conversion.
Publicly held courses for WebTrends for Technical Professionals: Advanced Reporting are currently based on WebTrends 7.5.
- Custom Reports
- Creating Custom Reports*
- Using Custom Reports for Campaigns
- Creating Drilldown Reports*
- SmartReports
- Exporting WebTrends Reports to SmartReports
- Using SmartReports to add external data and create pivot tables
- SmartView
- Setting up Basic SmartView reporting
- Creating an Advanced SmartView profile
- URL Rebuilding
- Table Limits
- Custom segmentation
- Product Tracking and eCommerce Reporting
- Scenario Analysis of Purchase Process
- Products
- Revenue tracking
*Some of the advanced features covered in this class are only available with WebTrends Enterprise edition
Who Should Attend?
Technical professionals as well as Business Analysts who need to use WebTrends Custom Reports, SmartReports, or SmartView to capture the information business users need to make web analytics reports more relevant and actionable.
Prerequisite
WebTrends for Technical Professionals: Essentials or equivalent experience. N.B. This course is not applicable for customers with WebTrends Small Business edition. Customers must have WebTrends Professional or Enterprise editions.
Booking
Click here for schedules, prices and offers
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Understanding WebTrends Reports
This is a one-day course that helps you become more familiar with, and make decisions based on, the data stored in your WebTrends reports.
The workshop-based course is designed to help maximise the value of WebTrends by showing you how to interpret the information in WebTrends reports effectively. A certified WebTrends trainer will demonstrate and then lead the class through an extensive set of reports generated by complex sample data. These exercises will assist both technical and business users to review report data, learn what the statistics mean and why they are important. Delegates will learn how to make e-business decisions based on the report data and how to align promotions and web content to reach customers more effectively. A review of WebTrends capabilities will be included to illustrate program customisation and its benefits toward better site design.
Objectives
Topics Covered
Who Should Attend?
Business Analysts, Marketing Managers, Site Designers and any end users of WebTrends reports
Prerequisite
Booking
Click here for schedules, prices and offers
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