Matraxis - WebTrends Analytics


	Webtrends Whitepapers

Market-leading web analytics from Webtrends

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Maximise the ROI of Your Search Engine Marketing by Measuring Beyond the Click-Through
Harness the power of search marketing by measuring your paid and organic search campaigns.
The Marketer's Common Sense Guide to E-Metrics
22 Benchmarks to understand the major trends, key opportunities and hidden hazards your web logs uncover.
Winning on the Web: The Executive Pocket Guide to Smarter Marketing
Still trying to figure out how to leverage the Web in your marketing strategy? Find out how small actions can lead to big results. This guide will help you break down some of the myths surrounding the Internet and will help you apply traditional marketing disciplines to the Web, such as branding, media mix, direct response, the classic 4Ps.
WebTrends Reporting Service Customer Integration Guide
This guide provides an overview on the interactions between the client browser and WebTrends as well as providing information to assist the web administrator in customising and integrating the WebTrends Meta Tags into their site.