Business Apps for the Enterprise provide decision makers with the information they need to make better informed decisions.
Matraxis brings together business process with technical know how to deliver clear and practical solutions that match your business and its needs
Web analytics forms a key strand of unified business analytics strategy to deliver insight into web visitor behaviour in terms of engagment and conversion to purchase or simply download content.
- Visitor Aquisition; measuring campaign performance, email, social and traditional
- Site Effectiveness; conversions, basket analysis, site registrations, downloads
- Loyalty; returning visitor performance, measure loyalty programmes
Web analytics data can be combined with other internal data for a complete business analytics solution.
Your business goals are the critical actions that you want to measure across the organisation. Key areas;
- KPI definition; what needs to be measured to provide true insight
- Data audit; review the data sources needed to provide the raw information necessary to drive analytics
- Analytics and Reporting definition; the business model
- Reporting and Delivery; via dashboard, spreadsheet, mobile, tablet
In building a cohesive and unified analytics strategy you can achieve real business improvement.
Ecommerce Performance Analytics
You have now got a customer, but how is the performance of your Ecommerce business?
Measure profitability performance and drill into detail in terms of:
- Product Performance: lines, brands, categories and sub-categories
- Marketing Channel Performance: online and offline revenues to measure accurate return on investment
- Platforms Performance: understand buying patterns across sites, mobile apps, market places, call centres an physical stores.
- Customer Analysis: Recency, frequency and monetary analysis; buying patterns, Basket analysis
Discover: Understand and develop the Key Performance indicators that drive your business.
Implement: Prototype and develop the technology platform based on proved Business Apps and adapt to fit KPIs
Review: An on going process to continually monitor the performance to meet changing business priorities to best support the business