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The acquisition, conversion and retention of customers are the key strategic challenges for online marketing in any organisation

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Acquire -> Convert -> Retain The acquisition, conversion and retention of customers, whether they buy a product or simply gather information, are the key strategic challenges for online marketing in any organisation. By focusing on these three core tenets of marketing - acquire, convert and retain – Matraxis brings products and services that help deliver real value from a web presence. As John Wanamaker, a pioneer of department stores in the 19th century, so aptly said:

The Matraxis Approach to Gaining Advantage Online...

The Matraxis Approach to Gaining Advantage Online: Software, Partnership, Expertise

 

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Matraxis presentation from Online Media Show 2009