Making Better Business Decisions Through Business Analytics


Business Analytics

 

Business Analytics for the Enterprise provides decision makers with the information they need to monitor performance in an accurate, relevant and timely manner - thus enabling better and more informed decisions.  

The Business Analytics Journey

Business Analytics Delivering Insight Across The Enterprise

How do visitors find you?

visitor on computer small

Web Analytics

Web analytics forms a key strand of unified business analytics strategy to deliver insight into web visitor behaviour in terms of engagment and conversion to purchase or simply download content.

- Visitor Aquisition; measuring campaign performance, email, social and traditional

- Site Effectiveness; conversions, basket analysis, site registrations, downloads

- Loyalty; returning visitor performance, measure loyalty programmes

Web analytics data can be combined with other internal data for a complete business analytics solution.

 

 

Website Performance

Are Your Goals Being Met?

digging visitor activity small

Business Analytics

Your business goals are the critical actions that you want to measure across the organisation.  Key areas;

- KPI definition; what needs to be measured to provide true insight

- Data audit; review the data sources needed to provide the raw information necessary to drive analytics

- Analytics and Reporting definition; the business model

- Reporting and Delivery; via dashboard, spreadsheet, mobile, tablet

In building a cohesive and unified analytics strategy you can achieve real business improvement.

 

Business Performance

Measuring Ecommerce?

marketing budget small

Ecommerce Performance Analytics

You have now got a customer, but how is the performance of your Ecommerce business?

Measure profitability performance and drill into detail in terms of:

- Product Performance: lines, brands, categories and sub-categories

- Marketing Channel Performance: online and offline revenues to measure accurate return on investment

- Platforms Performance: understand buying patterns across sites, mobile apps, market places, call centres an physical stores.

- Customer Analysis: Recency, frequency and monetary analysis; buying patterns, Basket analysis

 

Ecommerce Performance

The Matraxis Approach

Discover:  Understand and develop the Key Performance indicators that drive your business.

Implement:  Prototype and develop the technology platform based on proved Business Apps and adapt to fit KPIs

Review: An on going process to continually monitor the performance to meet changing business priorities to best support the business

Some Customer Organisations

e-on icon oxford university press icon  sfa icon surrey county council icon the national archives icon notts police icon brakes group icon