Webtrends Analytics is the leading platform for digital marketers to understand and deliver their marketing messages effectively across the web. Webtrends pride themselves on creating innovative products and offer a variety of new solutions, in addition to their core expertise in website analytics, including social media monitoring and real time analytics.
Webtrends Analytics On Demand and On Premises
Webtrends Analytics is currently available in two forms; On Demand (hosted online) and On Premises (software solution). These are broken down into the following product versions:
Webtrends 8.x - a legacy On Premises solution that is slowly being phased out of official Webtrends support in favour of new versions of Webtrends
Webtrends 9.x - On Demand version is being phased out in support of Webtrends 10. Current available On Premises version is v9.2
Webtrends 10 - the latest version of Webtrends (currently available only for Webtrends On Demand)
Why use Webtrends?
Webtrends technology is based around delivering accurate analytical data in a format that is easy to understand for both novice and advanced digital marketers.
Segment and target customers to deliver the most relevant messages and experiences
Acquire and identify new customers
Maximise the lifetime value of customers – online and offline
Measure and optimise marketing campaign performance and brand experiences across various digital channels including social media
Visualise the data that drives your business
REST API for open, scalable and flexible measurment with your marketing ecosystem including custom dashboards
SharePoint analytics enables organisations to understand how efficiently Microsoft SharePoint is being used internally with detailed metric data. Internal and external site usage can be measured for an overall view of performance. Webtrends Analytics is the preferred analytics solution for current versions of Microsoft SharePoint.
If you are new to Webtrends, or require advanced knowledge, Matraxis offer a variety of Webtrends training opportunities for individual or groups. These sessions are developed to support both business and technical users of website analytics.
You may want to consider an analytics audit if you are looking to switch to Webtrends Analytics.
If you are interested in a demonstration and trial of Webtrends in depth, Matraxis can assist with setting this up if you complete the form on the Webtrends Trial/Demo page.
Matraxis are proud to be the leading UK independent Webtrends Premier Partner and Master Distributor supported with accredited consultants; providing expertise in advanced web analytics as a foundation for improving website performance